While inbound marketing can be an incredibly effective strategy to generate leads for your business, there are many reasons that it doesn't work for some businesses. One of these reasons is poor messaging.
If you have been doing inbound marketing but aren't getting enough leads, or if you are getting the wrong kinds of leads, it may be because your messaging needs to be adjusted.
Think about it - messaging is the foundation of everything we do as marketers, from writing website copy, to developing marketing collateral, to creating email blasts and social media posts. It is also the basis for the conversations that your sales team has with prospects.
When your messaging is wrong, its like having too much space between the first and second dominos in a long line. When you mess this up, the rest of the dominos don't fall (and your marketing and sales efforts won't get the results you had hoped for).
In this week's video (about 6 minutes long), I explain why messaging is so important, and what goes into building a company's messaging strategy.