Quintain Blog

Shelby Clarke / October 25, 2016

8 Great Questions to Ask a Graphic Designer You Want to Hire to Create a Logo

Starting a new project with outsourced agencies or freelancers can be a lot like hiring a new employee. Making that commitment to research and seek out the right resource for your company means knowing that you’ll be spending a lot of time on the web and on the phone, and maybe not doing those day-to-day things that feel so productive.

But you know that it’s for the best, and will be worth it in the end if you put in the work now, during your discovery process. All of your effort is focused on one idea: "How can I get the best work at the best price?"

And if you know you want a new logo – and maybe even a nice brand style guide, too – you need to hire the right people that you can trust with your brand's visual identity.

But what do you need to ask potential designers to see if they're the right fit for your project?

Read More

Lauren Simkins / October 24, 2016

5 Reasons to Use Video in Your 2017 Marketing Strategy

I’m not going to lie. At first, I was skeptical about the true benefits of video marketing.

Sure, I love watching videos as much as the average person and am the first to admit that seeing Taylor Swift eat it on a treadmill while rapping Drake (#gymflow) was exceptionally entertaining.

Did I realize this was a direct marketing ploy from Apple Music? Yes. But did I actually stop and think how powerful their use of video in their marketing strategy was?

Well, not quite.

Read More

Kathleen Booth / October 21, 2016

Video: Amplify Your Reach With Content Syndication

One of the things that we grapple with as a content marketing agency is getting our clients' content (and our own) in front of as broad an audience as possible, while still being targeted in our approach. We do a lot of blogging for our clients, but we also create other types of content such as webinars, infographics, case studies, white papers, and more. All of this content has a purpose - to provide answers to people with questions about specific topics, and to help them solve problems.   

Read More

Jessie-Lee Nichols / October 20, 2016

[Podcast] Creator's Block, Episode 14: How to Avoid Burnout and Stay Motivated

What Inspired This Episode?

Truth be told, we wanted to wait until after Liz got back from her vacation to chat about this week’s topic. Last week preparation for her vacation ramped up to it’s peak, and it just seemed like the appropriate moment to go ahead, record and take the opportunity to be as transparent as possible.

Avoiding burnout is a serious and real thing. Without trying to sound like a public service announcement, it’s a newer issue we all face in light of our always connected culture. Most of the time we don’t want to take a break, even when we know we should. Taking the time to take time for yourself is a difficult thing to do, but a necessary one.

In this episode, we’re talking about the do’s and don'ts of vacation. Having been on a vacation back in August I had some wise words for Liz who, at the time of recording, had a serious countdown going on. In contrast, Liz had some advice for me on how to stay motivated on the daily, especially when project and retainer work collide.

So, how do marketers, entrepreneurs and really anybody in our constantly connected world stay motivated and avoid burnout? What tools can help? What boundaries do you need to set? And does it all come into conflict with the work/life blend mentality?

Read More

Kimberly Lynch / October 19, 2016

The What, Why and How of Evergreen Content

When it comes to blogging and content creation, there are so many different styles, mediums and approaches you can use to engage your personas. Some strategies are bound to fare better than others, depending on the persona that is being engaged. However, there is one type of content that has the potential to garner traffic for your website for years and years to come. 

What is this magical content you may ask? Evergreen content.

Read More

Alyson Wuamett / October 18, 2016

How to Use Video to Save Time and Get Your CEO Blogging

It is no secret that creating awesome content is more important than ever to your marketing efforts. And one great approach to producing that content is to involve your CEO.  It offers the CEO a chance to connect with their audience, which ultimately makes them more relatable and trustworthy.

Read More

Stacy Willis / October 17, 2016

The Basics Every Inbound Marketing Retainer Should Include

Thinking about working with an agency to improve your inbound marketing? If so, you need to make sure you're getting the most out of your retainer.

What I mean by that is this: You should not only go into the relationship with your eyes wide open and a clear understanding of what you're going to be getting, you should also confirm you're not missing out on any of the basics.

To help you out, here is what your inbound marketing agency retainer should include, in order to be truly worth your while.

Read More

Liz Murphy / October 13, 2016

[Podcast] Creator's Block, Episode 13: Your Content Creators and Designers Need Better Feedback

What Inspired This Episode?

As Quintain's art director and content manager respectively, you might say that Jessie-Lee and I have a bit of experience in the art of giving and getting feedback about our work. Unfortunately, the quality of the feedback we receive is not always created equal.

This isn't a simple lesson of, "If you can't say something nice, don't say something at all," nor is it a petty diatribe against someone who didn't like our work, so our feelings are hurt. Jessie-Lee and I are both in agreement that if you work in any sort of commercial creative discipline - especially in an agency setting - being able to ingest and react productively to constructive criticism is part of the job description. (Many times, those challenges from our clients push us to create even better work.)

In this episode, we're talking about issues that transcend differences in aesthetic. Those instances when the "how" and "why" a nugget of feedback is delivered can be counterproductive and costly, as well as symptomatic of a much larger problem - the kind of problem that can evolve into something bigger, if left to fester.

So how can marketers and entrepreneurs who work with content creators and designers determine if the feedback loop they have in place is healthy or not? And if it isn't, how can they fix it, so the work their teams are producing top-notch with audience persona-resonance and creativity?

Read More

Shelby Clarke / October 11, 2016

9 Questions That Will Help a Designer Kickstart Your Next Branding Project

The beginning any new relationship is the chance to focus your attention and really learn all you can about the person on the other end. Budding friendships, dating, new hires, new prospects – all of these can be the start of something even greater. And to make sure you’re getting to know who the other person truly is, you have to ask the right questions.

Whenever we kick off a new branding project, we have a series of questions that we ask our new clients. These not only help us to learn more about our client, but also their customers, competitors, values and mission.

The answers to these questions help our design team to create a logo and brand identity that help define what the company does and who they serve, all while showing off the personality of the business. A branding project is a two-way street of collaboration. Designers can make some awesome graphics, but they need your help and background knowledge to develop a logo that hits the mark.

Check out the following list of questions to see if you have the answers you need to get a brand project started.

Read More

Alyson Wuamett / October 10, 2016

How to Supplement Inbound Marketing with Paid Advertising Strategies

Inbound marketing and paid advertising sound mutually exclusive, and many professionals think the acceptance of one alternative automatically excludes the other. But what if I told you they don’t have to be, and it's all about how you consider your approach with inbound and paid advertising?

For instance, leading inbound marketing software company HubSpot, stated that 53 percent of their customers, including the company itself, use pay-per-click in their marketing strategies. This doesn’t surprise me, because when you have the right strategy in place, the inbound and PPC can really complement each other nicely.

But how can you make inbound and paid marketing activities work well for you? 

Read More
HubSpot Platinum Partner
Client Campaign of the Year People's Choice Finalist

Subscribe to Updates

The ABC's of Inbound
LinkedIn Company Page Checklist
Audience Personal Profile Templates
Alltop, all the top stories