What Inspired This Episode?
Back in June, Liz received an email with a simple subject line: "provocative email on content creation." Within it she found an article by Jay Acunzo entitled "Confessions of a Content Creator: I Don't Care About Data."
In this article, Acunzo admits that he knows he should care about data, but... he doesn't. Nor does he think he should have to. He goes on to say:
Here’s the thing: I’m far from alone in feeling this way. There are others like me, others who create content for a living — damn good content at that — and we don’t really think about data all that much. We’re walking among you right now, working on your teams, attending your meetings, nodding at our CMO’s shouts of MQLs and monthly lead-gen metrics.
We pretend to care. But we don’t really care.
We really care about our craft.
It took a couple of months for Liz to calm down from her angst over this article, but in this episode we both dig deep to determine if he's right or wrong in whether or not creatives or content creators should care about data.
And while we both went into this episode thinking our stances were fairly cut and dry, we surprised ourselves with a deeper conversation about what we do and how we do it than I think either of us expected...