One of the first sessions I attended at INBOUND 2016 was “Brand: The Last Remaining Currency in Marketing,” a talk by Tiffany Sauder, president of Element Three.

Sauder began with a strong statement:

“I believe the companies that decide to tell bold stories to the marketplace – to be very clear and descriptive about the thing that they have to offer the world – are going to be the companies that win.”

We know we need to differentiate ourselves, especially those of us who find ourselves surrounded by companies who all seem to offer identical services or products. The struggle, though, is how? How do we make ourselves more discernible from our competitors?

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On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, "If you build it, they will come." This is true to some degree, but as we've discussed before there are some outbound strategies that complement inbound efforts quite successfully - for instance, promotional products and PPC.

The content space, as we've said time and time again, is beyond crowded. This means that you could create a mind blowing piece of content, with average results. It may perform better than your other content, but not as well as it should.

This is where paid promotion comes in to play.

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What’s the best part about inbound marketing? I think most people alike would agree that it’s the high number of leads that it attracts. But once you have all of those leads, what do you do?

Inbound leads are a different animal than your typical outbound leads, so it can be more of a challenge to figure out which ones are marking or sales qualified leads, if they're throwing out signals as to where they are in their buyer's journey yet.

Enter stage left: lead scoring, and the huge benefits it brings to your sales team. 

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If you are one of the millions of marketers using a content marketing (or inbound marketing, as some call it) strategy, you might have noticed that its harder then ever to get results and increase your Google rank with the same old tactics.

Why? There's just more content out there. The internet is littered with blogs, ebooks, webinars, and other forms of marketing content, so standing out from the pack is tougher than it used to be.

And quite honestly, a lot of that content sucks.

Yep, you hear me right. Most marketing content sucks. It is boring. It doesn't tell you anything that you couldn't learn in 50 other similar blogs/ebooks/webinars. It doesn't have a point of view. 

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Welcome to our very first minisode! Unlike our typical deep-dive discussion-based episodes, Creator's Block minisodes will be quick, down and dirty tutorials that will teach you how to do something in 20 minutes or less. 

This week, Liz is teaching us how to tackle what I think is probably one of the hardest parts of blogging - writing a killer introduction in a way that doesn't make you want to pull your hair out. That's because, for many of us, a blog introduction can be a roadblock that completely derails the writing process - even though an introduction is often only a couple of paragraphs long, at most.

But with the three strategies Liz shares in this minisode, you won't be able to blame your blog writing woes on introductions ever again. Enjoy! 

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The internet has helped to make inbound lead generation a much easier task, but in other ways, it's also complicated the process of closing deals. For example, you don't have as much time with an opportunity as you had in the past, because your competitors are always waiting around the corner to scoop up any potential clients who get impatient or who fall through your fingers.

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A few weeks ago, my whole company and I attended one of the largest inbound marketing conferences of the year. I had looked forward to attending this conference for months leading up to it - and not just because it was hosted in one of my all time favorite cities, Boston - but because I’ve had the privilege of attending this conference for the last four years and knew first hand how truly amazing it was.

However, this year was a little different for me. This year, I was assigned with the task of capturing video content throughout the event. I absolutely love video and was super excited to do it.

The conference occurred a few weeks ago, and in the aftermath, there were many things I learned and experienced -- some good, some not so good. So my goal for this post is to teach others how to capture great video content during their next conference based on my own personal experience.

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If you've been on Facebook any time in the past six months, you've probably seen a new feature they've been promoting rather aggressively: Facebook Live, a live-streaming video option available for both individuals and brands, alike. (In fact, the social networking giant wants you to use this functionality so badly, they've even begun running television ads for it.)

Even though Facebook is making a big splash with live-streaming, it's not a new concept. Thanks to Facebook, however, it's now being viewed much more relevant and easy to deploy as a native content type, enabling immediate broadcasting and engagement opportunities, with the click of a single button - no muss, no fuss. 

But why is live-streaming worth the effort? And how do you get started?

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