When it comes to inbound marketing, you will almost always hear about the “buyer’s journey” when referencing personas and when to reach out to your prospects. But when you scratch beneath the surface of that phrase, you may find that it's not always easy to figure out where people are in that journey.
Why does that matter?
Well, remember when I talked about marketing and sales alignment? Having a comprehensive understanding of the buyer’s journey (and knowing where the buyer is in their journey) is key to determining that oh so critical marketing and sales relationship.Read More