Quintain Blog

Lauren Simkins / Sep 28, 2016

The Best Way to Determine Where an Inbound Buyer is in Their Journey

When it comes to inbound marketing, you will almost always hear about the “buyer’s journey” when referencing personas and when to reach out to your prospects. But when you scratch beneath the surface of that phrase, you may find that it's not always easy to figure out where people are in that journey.

Why does that matter?

Well, remember when I talked about marketing and sales alignment? Having a comprehensive understanding of the buyer’s journey (and knowing where the buyer is in their journey) is key to determining that oh so critical marketing and sales relationship.

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Samantha Rivero / Sep 27, 2016

4 Signs You Should Work with an Inbound Marketing Agency

The efficacy of inbound has been proven. So let's say you're on board the inbound train and are already beginning to implement some of the best practices on your own. For instance, you may be blogging and creating awesome content right now, but are you really getting the most of inbound? 

Here are the four biggest signs it's time to engage with an inbound marketing agency.

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Alyson Wuamett / Sep 26, 2016

5 Essential Preparation Steps Before You Start Your Own Blog

It's no secret that blogging is an incredible marketing tool for any business wanting to drive growth.

Publishing a post at least once a week to a blog hosted on your company’s website that's filled with industry news, insights and informative content is beneficial for many reasons. In fact, HubSpot notes that B2B marketers using blogs receive 67 percent more leads than those that don't. 

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Kathleen Booth / Sep 23, 2016

Video: The Dirty Little Secret Plaguing Legacy HubSpot Customers

Are you a HubSpot customer? Did you purchase HubSpot a few years ago? If you've been on HubSpot for two years or more, my guess is that if I looked "under the hood" of your HubSpot portal, what I would find is a big, fat mess! Too many forms, all kinds of outdated landing pages, contactst that haven't been assigned to a persona, old calls to action, etc. I could go on and on...

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Jessie-Lee Nichols / Sep 22, 2016

[Podcast] Creator's Block, Episode 10: Is Video Marketing Really That Big of a Deal?

What Inspired This Episode?

It seems like no matter where you turn, everyone is talking about video marketing. Heck, we are, too. But even with all of the stats floating around out there that make video marketing sound like a great idea for businesses and organizations, people are still hesitant to put their strategies (and their money) behind it.

So in this very entertaining episode, we invited Quintain President and Creative Director John Booth into the Creator's Block studio to help us answer this question: Is video marketing really that big of a deal?

And as an extension of that, are the results measurable enough to compel business owners and marketers to leverage video in their own marketing strategies?

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Stacy Willis / Sep 21, 2016

Make Love Not War: Sales and Marketing Alignment

Where would Batman be with out Robin, Lennon without McCartney, or Michael Jordan without Scottie Pippen?

Sales and marketing are inexorably linked. One cannot function without the other. The relationship should be approached as a partnership rather than as separate entities, as two legs moving toward one goal. So why is sales and marketing alignment so important? Well, if the left and right legs aren't in lock-step, nobody will be going anywhere.

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John Booth / Sep 20, 2016

Improving Sales and Marketing Team Performance with Sales Enablement

You might find yourself wondering how your marketing and sales teams should interact. After all, these seemingly disparate teams play completely different roles within your organization. While it’s true that sales and marketing have different roles, they do have key similarities you can’t ignore.

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Alyson Wuamett / Sep 19, 2016

15 Video Stats That Will Make You Rethink Your Marketing Strategy

Video and marketing go together like milk and cookies, peanut butter and jelly, salt and pepper, Bonnie and Clyde... you get the picture. One is just better when it is paired with the other.

Unfortunately, video is often treated like an afterthought or considered unattainable by many companies drafting up their yearly marketing strategy. This is in spite of the fact that there are tons of articles out there stating how powerful of a tool it is.

So instead of trying to bog you down with more weighted prose espousing the virtues of video marketing, I've decided to take a different (and more direct) approach.

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Kathleen Booth / Sep 16, 2016

Video: Increase Your Email Open Rates by 25% With This Simple Trick

Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as 3,800 percent (with companies seeing a return of $38 for every $1 spent). 

Pretty impressive, right?

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Liz Murphy / Sep 15, 2016

[Podcast] Creator's Block, Episode 9: Why Is Blogging So Hard?

What Inspired This Episode?

As a content manager at an inbound marketing agency, one of the most common complaints I hear in some form or another is: "Blogging is hard!"

No matter how many times clients or colleagues agree with me about the mission critical importance of blogging to any inbound strategy, it's still a task a good number of folks look upon with disdain. (That is, if they aren't outright avoiding it all together.)

But I want to know why. Why does the idea of blogging cause such middle school-esque angst in some of the most savvy entrepreneurs, business owners and marketers around? So in this week's episode, we sat aside our usual litany of tactics and tools, and got real with each other about why blogging is considered to be "so hard" - for ourselves and for our clients.

And before you say this isn't an earth-shattering topic, ask yourself this: When was the last time you were brutally honest with yourself about why you don't blog?

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