Pop quiz: What is the buyers journey?

We've talked about this a few times, but if you don't want to go track down the answer, here's the short version: The buyer's journey is the method in which modern consumers make purchasing decisions by navigating a path (or journey) that leads them from ignorance to the solution to their problem (hopefully your solution) through independent research.

There's a catch, however: Most modern buyers simply don't need you anymore.

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If you're familiar with Quintain or have read our blogs or watched my vidoes, you probably know that we are (among other things) an inbound marketing agency. We're big believers in the power of inbound to increase your visibility online and generate leads for your business, but skeptical enough to acknowledge that it's not a panacea.  

Marketers who take a "purist" approach to inbound will, in my opinion, have trouble getting great results. Why? A lot has changed since HubSpot introduced the concept of inbound marketing 10 years ago, and what worked so well then doesn't do the trick today.

In this week's video, I'm sharing my observations about what is NOT working with inbound marketing as well as specific things you can do to address these challenges and get better results. 

Watch the video (just over eight minutes long) to learn more.

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Not long ago, Pepsi came under fire for a television advertisement, featuring Kendall Jenner, and for good reason. To put it mildly, the soda giant stumbled in their attempt to leverage a political conversation to sell soda, and it fell flat with consumers. 

(Heck, they even got parodied by SNL.)

So, this week, Shelby and I discuss what went wrong with that ad and what marketers can learn from it, as well as how businesses can effectively "newsjack" for their own marketing, without becoming a social media - and late night television - punchline.

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When you go to the grocery store to buy produce, how do you select it? Do you look for the produce that is old, dry and withered up? Do you grab the greenest banana you can find? Or do you look for avocado that has just that right amount of soft smooshiness to taste perfect?

It's just like Goldilocks and the three bears: You want to find just the right mix of freshness and ripeness. Your website should be no different than your produce selection - you need to keep it fresh, but it's a balancing act - and it's time to start treating it that way.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

As a Platinum-level HubSpot parnter and the owner of an experienced inbound marketing agency, I frequently speak to companies that are looking to hire a marketing agency. In the course of these conversations, I regularly discover that the business owners and marketing execs I'm talking with are suffering from a common misconception in that they think by hiring an agency they won't have to devote any time to their marketing. 

Wrong.

Just because you hire a marketing agency, it doesn't mean you can be hands off and take a "set it and forget it" approach to your marketing. This is especially the case if you have high expectations for the impact that your marketing investment will have on your business. 

In this week's video, I break down how much time you should expect to spend working with your agency, and how you might need to adjust your expectations depending upon your level of commitment. Watch the video (just over 4 minutes long) to learn more.

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Creator's Block co-host Liz Murphy is away this week, so I had a very special guest join me on this week's episode – previous Creator's Block co-host Jessie-Lee Nichols!

(cue raucous applause and cheering)

So essentially, while the word nerd is away, the designers will play!

In this week's episode, Jessie-Lee and I bring back the topic of brand style guides in order to dive into what goes into a successful visual style guide – it's more than just logos. We also go over why we use them in the first place, how we get buy-in from our teammates and how we build them out. Plus, I get a little peek into Jessie-Lee's new life as an in-house marketing manager, and how this has driven her to start building out a brand style guide for her company.

Listen in to hear what we have to say, and to hear Jessie-Lee's wonderful voice again!

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Recently, HubSpot unveiled changes to their CRM platform - specifically having to do with tasks and task management. Now, before I start talking about Task Queues, I want to take you back to this light bulb moment I had.

After hearing the announcement, the first thing that came to mind had nothing to do with marketing automation. Instead, it was a brand:

Spotify.

What you may not realize is that, when it comes to the success of sales reps, Spotify and HubSpot CRM Task Queues have much more in common than you might think. Commonalities that can teach us a lot about what it means to enable true sales successes for businesses.

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