If you are one of the millions of marketers using a content marketing (or inbound marketing, as some call it) strategy, you might have noticed that its harder then ever to get results and increase your Google rank with the same old tactics.
Why? There's just more content out there. The internet is littered with blogs, ebooks, webinars, and other forms of marketing content, so standing out from the pack is tougher than it used to be.
And quite honestly, a lot of that content sucks.
Yep, you hear me right. Most marketing content sucks. It is boring. It doesn't tell you anything that you couldn't learn in 50 other similar blogs/ebooks/webinars. It doesn't have a point of view.