One of the first sessions I attended at INBOUND 2016 was “Brand: The Last Remaining Currency in Marketing,” a talk by Tiffany Sauder, president of Element Three.
Sauder began with a strong statement:
“I believe the companies that decide to tell bold stories to the marketplace – to be very clear and descriptive about the thing that they have to offer the world – are going to be the companies that win.”
We know we need to differentiate ourselves, especially those of us who find ourselves surrounded by companies who all seem to offer identical services or products. The struggle, though, is how? How do we make ourselves more discernible from our competitors?