If you are one of the millions of marketers using a content marketing (or inbound marketing, as some call it) strategy, you might have noticed that its harder then ever to get results and increase your Google rank with the same old tactics.

Why? There's just more content out there. The internet is littered with blogs, ebooks, webinars, and other forms of marketing content, so standing out from the pack is tougher than it used to be.

And quite honestly, a lot of that content sucks.

Yep, you hear me right. Most marketing content sucks. It is boring. It doesn't tell you anything that you couldn't learn in 50 other similar blogs/ebooks/webinars. It doesn't have a point of view. 

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Welcome to our very first minisode! Unlike our typical deep-dive discussion-based episodes, Creator's Block minisodes will be quick, down and dirty tutorials that will teach you how to do something in 20 minutes or less. 

This week, Liz is teaching us how to tackle what I think is probably one of the hardest parts of blogging - writing a killer introduction in a way that doesn't make you want to pull your hair out. That's because, for many of us, a blog introduction can be a roadblock that completely derails the writing process - even though an introduction is often only a couple of paragraphs long, at most.

But with the three strategies Liz shares in this minisode, you won't be able to blame your blog writing woes on introductions ever again. Enjoy! 

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The internet has helped to make inbound lead generation a much easier task, but in other ways, it's also complicated the process of closing deals. For example, you don't have as much time with an opportunity as you had in the past, because your competitors are always waiting around the corner to scoop up any potential clients who get impatient or who fall through your fingers.

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A few weeks ago, my whole company and I attended one of the largest inbound marketing conferences of the year. I had looked forward to attending this conference for months leading up to it - and not just because it was hosted in one of my all time favorite cities, Boston - but because I’ve had the privilege of attending this conference for the last four years and knew first hand how truly amazing it was.

However, this year was a little different for me. This year, I was assigned with the task of capturing video content throughout the event. I absolutely love video and was super excited to do it.

The conference occurred last week, and in the aftermath, there were many things I learned and experienced -- some good, some not so good. So my goal for this post is to teach others how to capture great video content during their next conference based on my own personal experience.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

If you've been on Facebook any time in the past six months, you've probably seen a new feature they've been promoting rather aggressively: Facebook Live, a live-streaming video option available for both individuals and brands, alike. (In fact, the social networking giant wants you to use this functionality so badly, they've even begun running television ads for it.)

Even though Facebook is making a big splash with live-streaming, it's not a new concept. Thanks to Facebook, however, it's now being viewed much more relevant and easy to deploy as a native content type, enabling immediate broadcasting and engagement opportunities, with the click of a single button - no muss, no fuss. 

But why is live-streaming worth the effort? And how do you get started?

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As we spend Thanksgiving with our loved ones, we wanted to take a moment to share with all of you what we're most thankful for this year. Our Quintain family has had a very big 2016 - and between helping our clients win and welcoming new team members, we have so many reasons to express our gratitude today.

Happy Thanksgiving, everyone!

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What Inspired This Episode?

On this very special episode, we're getting ready to celebrate one of our favorite holidays: Thanksgiving! Both personally and professionally, we have a lot that we're feeling thankful for this year - from family and friends, to professional milestones and favorite tools that help us do our job better.

So whether you're currently trapped in traffic, as you travel toward your Turkey Day destination, cooking up a storm in the kitchen or still at the office, we hope you'll join us for this episode.  

...especially since there's also a pretty big announcement. But you'll have to listen in to find out what!

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Like others from the Quintain team, I got a lot out of our INBOUND trip a couple of weeks ago. But one session in particular that stood out to me was led by David Scott Meerman, an American online marketing strategist and author of several books on marketing, including his bestseller, "The New Rules of Marketing and PR."

Why did this session out from the rest? As with a lot of other great content there, the topic was the perfect blend compelling and timely.

It was Wednesday, November 9, when Meerman stood behind his podium.

He faced a crowd, in which many were stunned by the announcement that Donald Trump was our new president. While the shock of Trump’s victory over Hillary Clinton isn’t going anywhere for a while, Meerman delivered what was possibly one of the best sales and marketing case studies I have witnessed.

Before I continue, I want to state that this blog does not in any way portray my political observations, nor is it intended to be a politically-motivated thought piece. My sole intent is to simply state verifiable facts and statistics, based around inbound marketing and sales strategies employed during the 2016 United States Presidential Election. 

With that out of the way, here is what he had to say about the measurable intersection of inbound and politics.

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