John Booth

John Booth

I am the creative guy that thinks a little differently and finds unique memorable connections. For example I am a D-A-D and also have A-D-D. Move one letter and BAM look what happens. (Both are true by the way).

I have spent the last 15 years of my life helping people win. They define it, I help make it happen. Past wins have looked like: a new website, more revenue, opening new business locations, finding useful trade show giveaways, making tenants feel appreciated or a role on a TV series with Paulie DeMeo – think Extreme Home Makeover. (That last one was one of my wins.)

As much as I love what I do there will come a day when I am going to walk away from all of this and spend my time on a 10-acre organic farm growing things that people love to eat and make them feel great.

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Recent Posts

Recently, HubSpot unveiled changes to their CRM platform - specifically having to do with tasks and task management. Now, before I start talking about Task Queues, I want to take you back to this light bulb moment I had.

After hearing the announcement, the first thing that came to mind had nothing to do with marketing automation. Instead, it was a brand:

Spotify.

What you may not realize is that, when it comes to the success of sales reps, Spotify and HubSpot CRM Task Queues have much more in common than you might think. Commonalities that can teach us a lot about what it means to enable true sales successes for businesses.

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You might find yourself wondering how your marketing and sales teams should interact. After all, these seemingly disparate teams play completely different roles within your organization. While it’s true that sales and marketing have different roles, they do have key similarities you can’t ignore.

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Earlier this week, Kathleen and I got together to discuss what storytelling has to do with sales and marketing, and why embracing change and failure is so important, including: 

  • The connection between relationships and storytelling
  • Why you need to anticipate change in your business
  • How a lack of friction is a big red flag
  • What good partnerships (and marriages!) look like
  • And more... 

Listen to the episode to hear it all, or read the show notes below.

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During Winter Storm Jonas, Kathleen and I sat down after the kids went to bed to talk about the importance of knowing your "why." And our conversation covered a lot, including: 

  • Why you need to understand your business' "Why?"
  • The key to defining the right kind of customer
  • The 3 companies that know how to tell their "why"
  • Where we see Quintain in 10 years
  • And more... 

Listen to the episode to hear it all, or read the show notes below.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Recently Kathleen and I sat down to discuss sales and marketing in 2016, including: 

  • How marketing can help sales
  • How sales can help marketing
  • Developing the best audience personas
  • One of the best lessons we learned about our own personas
  • And more... 

Listen to the episode to hear it all, or read the show notes below.

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Recently Kathleen and I sat down to discuss what we'll be seeing in the way of 2016 sales and marketing trends, including: 

  • The continued rise of mobile
  • Inbound selling and sales training
  • Moving toward more visual content
  • Revenue teams for sales and marketing
  • And more... 

Listen to the episode to hear it all, or read the show notes below.

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This week, Jessie-Lee and I sat down to talk about 2016 web design trends, including: 

  • The emergence of growth-driven design
  • Why websites are starting to look the same (and that's okay)
  • Flat design
  • Her biggest web design pet peeve
  • And more... 

Listen to the episode to hear it all, or read the show notes below.

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This week, Kathleen and I sat down and discussed the importance of engaged leadership, including:

  • Why leaders need to be involved in content creation
  • The value of candor and sharing personal stories
  • Great examples of leaders (and clients!) who nail content creation
  • How business is personal
  • And more... 

Listen to the episode to hear it all, or read the show notes below.

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