Kathleen Booth

Kathleen Booth

As co-founder and CEO of Quintain, I’m driven to help my clients succeed by improving the effectiveness of their marketing and sales. I love nothing more than getting results, whether that be generating more leads for a business, helping a client develop messaging and collateral that lands them a big new deal, or transforming a company’s website so that it tells their story and showcases what makes them special.

I’m passionate about helping growing companies become leaders in their industry through digital marketing and sales enablement. For the past 15 years, I have worked closely with my clients, who include founders, CEOs, and business leaders, to develop award-winning lead generation strategies that deliver measurable ROI for their companies. Last year, I was proud to represent Quintain in accepting HubSpot’s first-ever award for Client Campaign of the Year.

I love what I do, but I also love helping others to achieve great results by providing them with the knowledge and tools needed to succeed. I do this through speaking engagements at a number of national conferences including HubSpot’s INBOUND conference, the ASI Summits, SkuCon, PPAI’s Expo East and the Mid-Atlantic Inbound Summit, in addition to leading Quintain’s monthly webinar series.

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Recent Posts

While inbound marketing can be an incredibly effective strategy to generate leads for your business, there are many reasons that it doesn't work for some businesses. One of these reasons is poor messaging. 

If you have been doing inbound marketing but aren't getting enough leads, or if you are getting the wrong kinds of leads, it may be because your messaging needs to be adjusted. 

Think about it - messaging is the foundation of everything we do as marketers, from writing website copy, to developing marketing collateral, to creating email blasts and social media posts. It is also the basis for the conversations that your sales team has with prospects. 

When your messaging is wrong, its like having too much space between the first and second dominos in a long line. When you mess this up, the rest of the dominos don't fall (and your marketing and sales efforts won't get the results you had hoped for). 

In this week's video (about 6 minutes long), I explain why messaging is so important, and what goes into building a company's messaging strategy.

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This week, I was talking with a prospective marketing client who asked me what we, as their agency, would do to increase the number of fans and followers that they have on Facebook. Social media is an incredibly effective marketing channel, and Facebook is probably the most popular of the major social networks. It's natural, as a business about to invest in a marketing agency, to wonder how that agency is going to leverage social media channels such as Facebook.

My answer to this question might surprise you.

What I told this particular prospect was that we as their agency wouldn't do a whole lot to increase the number of fans and followers they have. Want to know why?

In this week's video, I explain why Facebook fans and followers don't matter. Watch the video (just over four minutes long) to learn more.

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If you're familiar with Quintain or have read our blogs or watched my vidoes, you probably know that we are (among other things) an inbound marketing agency. We're big believers in the power of inbound to increase your visibility online and generate leads for your business, but skeptical enough to acknowledge that it's not a panacea.  

Marketers who take a "purist" approach to inbound will, in my opinion, have trouble getting great results. Why? A lot has changed since HubSpot introduced the concept of inbound marketing 10 years ago, and what worked so well then doesn't do the trick today.

In this week's video, I'm sharing my observations about what is NOT working with inbound marketing as well as specific things you can do to address these challenges and get better results. 

Watch the video (just over eight minutes long) to learn more.

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As a Platinum-level HubSpot parnter and the owner of an experienced inbound marketing agency, I frequently speak to companies that are looking to hire a marketing agency. In the course of these conversations, I regularly discover that the business owners and marketing execs I'm talking with are suffering from a common misconception in that they think by hiring an agency they won't have to devote any time to their marketing. 

Wrong.

Just because you hire a marketing agency, it doesn't mean you can be hands off and take a "set it and forget it" approach to your marketing. This is especially the case if you have high expectations for the impact that your marketing investment will have on your business. 

In this week's video, I break down how much time you should expect to spend working with your agency, and how you might need to adjust your expectations depending upon your level of commitment. Watch the video (just over 4 minutes long) to learn more.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Lots of the companies that we work with use HubSpot for their marketing and in many cases, one of the big reasons they decided to purchase HubSpot was the ability to use smart content.

Smart content allows you to personalize the content (think words, images, other page elements) that your audience sees on your website pages, landing pages, blog and emails. This is a great way to improve user experience and, as a result, increase visitor-to-lead conversions. 

There are so many different ways that smart content can be used, and unfortunately, most of us (agencies and their clients alike) barely scratch the surface.

In this week's video, I'm talking about all the different ways you can use HubSpot's smart content. Watch the video (about five minutes long) to learn more.

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Whether you're a business owner, marketing executive or sales rep, your ability to succeed at your job depends to a large degree on your company's lead flow. But not all leads - or the source they came from - are created equal.

SlideShare is an often overlooked channel that can deliver high quality inbound leads, but most companies don't understand how to take advantage of it.

I'm going to break it down for you, so read on to learn why SlideShare is worth investing your time in, and to get specific tactics you can use to generate leads from your SlideShare presence.

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Over the course of the year, I talk to hundreds (maybe even thousands) of entrepreneurs and sales and marketing executives that are interested in using inbound marketing to grow their business. They've seen the data about how effective it is and they've heard the success stories. In some cases, these are big corporations with large budgets, but I also see my fair share of small businesses who don't have a ton of money to throw at their marketing efforts. In these cases, one of the key questions is often "how can I compete with the 800 pound gorilla in my space?" 

Big companies tend to have big budgets, and with a big budget you can really saturate your market with content. The more content you produce, the higher the likelihood that you will get found when some realizes they have a need for whatever it is you are selling.

Given these facts, how can a little company hope to get results?

The other day, I was talking with the owner of an independent insurance brokerage about just this challenge. We do a lot of work with companies in the insurance industry, so I had some strong opinions about this. The bottom line is that there definitely are ways to compete effectively against the big guys and that is exactly what I covered in this week's video blog.

Want to know exactly how little companies can take on market leaders and win business with inbound marketing? Watch the video (just over 6 minutes long).

Enjoy...

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Here at Quintain, we've designed over 80 websites and are frequently approached by companies that are interested in redesigning their sites and need pricing. One of the first things I do when I get these calls is give a price range, so that the prospective client can determine whether they have the budget for what they want to do, and I can determine if they are a qualified lead for Quintain.

In some cases, it's a perfect fit. In others, the price estimate is much higher than the prospective client was expecting, and they ask why it costs so much.

With website design projects (as with most things), you really do get what you pay for. There are plenty of people and companies out there who will design you a website for a few hundred or a few thousand dollars, but what you'll get is vastly different from the sites that companies pay $10,000 or more for. 

What accounts for these big price differences?

There are a number of factors that determine the price for a website redesign project and in this week's video, I'm breaking these down and sharing exactly how we price our web design projects and what you might be missing out on if you choose to go with a lesser priced vendor.

(I should point out that my intent isn't to convince you to spend more, just to ensure you make an educated decision about what you're giving up when choose to spend less)

Want to learn more about how agencies price website redesign projects? Watch the video. It's just over nine minutes long, but I've included chapters so you can just click on the chapter heading that you want to learn more about and jump right to it.

Enjoy...

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