Kathleen Booth

Kathleen Booth

As co-founder and CEO of Quintain, I’m driven to help my clients succeed by improving the effectiveness of their marketing and sales. I love nothing more than getting results, whether that be generating more leads for a business, helping a client develop messaging and collateral that lands them a big new deal, or transforming a company’s website so that it tells their story and showcases what makes them special.

I’m passionate about helping growing companies become leaders in their industry through digital marketing and sales enablement. For the past 15 years, I have worked closely with my clients, who include founders, CEOs, and business leaders, to develop award-winning lead generation strategies that deliver measurable ROI for their companies. Last year, I was proud to represent Quintain in accepting HubSpot’s first-ever award for Client Campaign of the Year.

I love what I do, but I also love helping others to achieve great results by providing them with the knowledge and tools needed to succeed. I do this through speaking engagements at a number of national conferences including HubSpot’s INBOUND conference, the ASI Summits, SkuCon, PPAI’s Expo East and the Mid-Atlantic Inbound Summit, in addition to leading Quintain’s monthly webinar series.

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Recent Posts

Over the course of the year, I talk to hundreds (maybe even thousands) of entrepreneurs and sales and marketing executives that are interested in using inbound marketing to grow their business. They've seen the data about how effective it is and they've heard the success stories. In some cases, these are big corporations with large budgets, but I also see my fair share of small businesses who don't have a ton of money to throw at their marketing efforts. In these cases, one of the key questions is often "how can I compete with the 800 pound gorilla in my space?" 

Big companies tend to have big budgets, and with a big budget you can really saturate your market with content. The more content you produce, the higher the likelihood that you will get found when some realizes they have a need for whatever it is you are selling.

Given these facts, how can a little company hope to get results?

The other day, I was talking with the owner of an independent insurance brokerage about just this challenge. We do a lot of work with companies in the insurance industry, so I had some strong opinions about this. The bottom line is that there definitely are ways to compete effectively against the big guys and that is exactly what I covered in this week's video blog.

Want to know exactly how little companies can take on market leaders and win business with inbound marketing? Watch the video (just over 6 minutes long).

Enjoy...

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Here at Quintain, we've designed over 80 websites and are frequently approached by companies that are interested in redesigning their sites and need pricing. One of the first things I do when I get these calls is give a price range, so that the prospective client can determine whether they have the budget for what they want to do, and I can determine if they are a qualified lead for Quintain.

In some cases, it's a perfect fit. In others, the price estimate is much higher than the prospective client was expecting, and they ask why it costs so much.

With website design projects (as with most things), you really do get what you pay for. There are plenty of people and companies out there who will design you a website for a few hundred or a few thousand dollars, but what you'll get is vastly different from the sites that companies pay $10,000 or more for. 

What accounts for these big price differences?

There are a number of factors that determine the price for a website redesign project and in this week's video, I'm breaking these down and sharing exactly how we price our web design projects and what you might be missing out on if you choose to go with a lesser priced vendor.

(I should point out that my intent isn't to convince you to spend more, just to ensure you make an educated decision about what you're giving up when choose to spend less)

Want to learn more about how agencies price website redesign projects? Watch the video. It's just over nine minutes long, but I've included chapters so you can just click on the chapter heading that you want to learn more about and jump right to it.

Enjoy...

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In the last year or so, I've noticed that is getting harder to get results from the standard inbound marketing playbook. I'm talking about posting lots of blogs and content offers, promoting them via social media and email, and hoping the leads will pour in. Marketing is not the Field of Dreams, and these days, if you build it, they won't necessarily come. 

With more companies creating content as part of their marketing strategy, the playing field has become crowded and its getting harder and harder to rise to the top of the search engine results pages. Influencer marketing can make the difference between lackluster inbound marketing results and an award-winning lead gen campaign. We know from first hand experience - it was influencer marketing combined with inbound that got us the stellar results that HubSpot recognized with its first-ever Client Campaign of the Year award back in 2015. 

Want to know more about using influencer marketing to dramatically improve your inbound results? Check out this week's video (just over four minutes long)...

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A professional colleague of mine recently turned me on to an article called Change or Die, which talks about the effectiveness of different strategies for getting people to change their behavior. The authors focused on behavior change as it relates to health care - a great place to start, given that changes to behavior can increase longevity and, put simply, avoid death.

But the concepts they discussed and the conclusions they reached have powerful lessons for the worlds of marketing and sales.

In this week's video (just over seven minutes long, but I've added chapters so you can go right to the parts that you're most interested in), I'm picking apart what really makes people tick and how understanding this can dramatically improve the results you get from your marketing and sales efforts.

There is a lot of data in here about health care marketing and antismoking campaigns. But trust me, it is very relevant to you if you're a marketing or sales professional. (And if you want to skip directly to the stuff about marketing, click on chapter four, and it will take you right to the good stuff.)

If you're a cyber security company, you should definitely check out chapter five, where I talk specifically about how to apply these lessons to selling cyber products and services. Although, while this is about cyber, the concepts apply to any company.

Check it out...

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

If you've spent any time reading Quintain's blogs, you know that we are a HubSpot partner agency (we joined the program in 2012). Often, the companies that reach out to us for marketing help are looking specifically for a HubSpot partner agency that can help them get the most from their HubSpot subscription. Many of them struggle with how to determine which HubSpot agency is right for them, and how to evaluate the various agencies that they come in contact with. 

In this week's video, I'm picking apart this issue and going into detail about what the HubSpot partner program is, how a partner's tier status is determined, things to consider when choosing the right HubSpot partner, and whether you really need a HubSpot partner at all. 

There's some really good stuff in here, but the video is 10 minutes long.

Now, I realize you may not want to watch all of it, so I've added chapters in and you can click the chapter title to jump right to the part of the video that you are most interested in. 

Check it out...

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Using a request for proposal (RFP) to hire a marketing agency is common practice within larger companies. Actually, RFPs are pretty common for large procurements across a range of industries and when used properly, they can result in cost savings, eliminate bias in the procurement process, and deliver greater overall value to the organization than a sole source procurement. 

I'm a big believer in the benefits of a well-designed competitive bidding process. In fact, prior to forming Quintain, I was an international development consultant and specialized in advising developing country governments on structuring competitive bidding processes (and writing RFPs!) for outsourced management of water and wastewater utilities.

What does that have to do with marketing? A lot, actually, but that might be a story for another time...

In the last year, we've been receiving more RFPs for both web design projects and marketing retainers and I have to admit, I think they are a bad idea. I know, I know...I'm biased given my position as a marketing agency owner. But I really do have good reasons for saying RFPs are a waste of time when it comes to procuring the services of a marketing agency.

Why shouldn't you use an RFP to hire a marketing agency? Watch the video (just over six minutes long - but totally worth the time!) to find out...

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In the last year, video has gained attention as one of the most effective mediums for marketers. In fact, more than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content. 

Here at Quintain, we work with lots of companies and just about every one of our clients has expressed interest in creating more video. The number one thing standing in their way is cost. I hear it time and time again. They're sold on the idea of video but don't always have the budget to bring in a professional crew.

The good news is that you can create video on your own and it doesn't require a big budget. That's just what I did this week in our brand new, in-house video studio.

Want to know how we built a professional-looking video studio for under $100? Watch the video (just over two minutes long) to find out...

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Here at Quintain, we provide inbound marketing services to a lot of technology companies, from managed information technology (IT) service providers and to software as a service (SaaS) companies, to cyber security firms. While the products and services that each of these companies sell is as unique as they are, there is one thing they all have in common.

They are targeting IT buyers, an audience that is notoriously hard to reach through traditional inbound marketing methods. 

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