Kathleen Booth

Kathleen Booth

As co-founder and CEO of Quintain, I’m driven to help my clients succeed by improving the effectiveness of their marketing and sales. I love nothing more than getting results, whether that be generating more leads for a business, helping a client develop messaging and collateral that lands them a big new deal, or transforming a company’s website so that it tells their story and showcases what makes them special.

I’m passionate about helping growing companies become leaders in their industry through digital marketing and sales enablement. For the past 15 years, I have worked closely with my clients, who include founders, CEOs, and business leaders, to develop award-winning lead generation strategies that deliver measurable ROI for their companies. Last year, I was proud to represent Quintain in accepting HubSpot’s first-ever award for Client Campaign of the Year.

I love what I do, but I also love helping others to achieve great results by providing them with the knowledge and tools needed to succeed. I do this through speaking engagements at a number of national conferences including HubSpot’s INBOUND conference, the ASI Summits, SkuCon, PPAI’s Expo East and the Mid-Atlantic Inbound Summit, in addition to leading Quintain’s monthly webinar series.

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Recent Posts

Using a request for proposal (RFP) to hire a marketing agency is common practice within larger companies. Actually, RFPs are pretty common for large procurements across a range of industries and when used properly, they can result in cost savings, eliminate bias in the procurement process, and deliver greater overall value to the organization than a sole source procurement. 

I'm a big believer in the benefits of a well-designed competitive bidding process. In fact, prior to forming Quintain, I was an international development consultant and specialized in advising developing country governments on structuring competitive bidding processes (and writing RFPs!) for outsourced management of water and wastewater utilities.

What does that have to do with marketing? A lot, actually, but that might be a story for another time...

In the last year, we've been receiving more RFPs for both web design projects and marketing retainers and I have to admit, I think they are a bad idea. I know, I know...I'm biased given my position as a marketing agency owner. But I really do have good reasons for saying RFPs are a waste of time when it comes to procuring the services of a marketing agency.

Why shouldn't you use an RFP to hire a marketing agency? Watch the video (just over six minutes long - but totally worth the time!) to find out...

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In the last year, video has gained attention as one of the most effective mediums for marketers. In fact, more than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content. 

Here at Quintain, we work with lots of companies and just about every one of our clients has expressed interest in creating more video. The number one thing standing in their way is cost. I hear it time and time again. They're sold on the idea of video but don't always have the budget to bring in a professional crew.

The good news is that you can create video on your own and it doesn't require a big budget. That's just what I did this week in our brand new, in-house video studio.

Want to know how we built a professional-looking video studio for under $100? Watch the video (just over two minutes long) to find out...

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Here at Quintain, we provide inbound marketing services to a lot of technology companies, from managed information technology (IT) service providers and to software as a service (SaaS) companies, to cyber security firms. While the products and services that each of these companies sell is as unique as they are, there is one thing they all have in common.

They are targeting IT buyers, an audience that is notoriously hard to reach through traditional inbound marketing methods. 

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In my opinion, technology has become the single biggest factor influencing the evolution of marketing. Yes, you could argue that customer behavior is a major influencer, but I believe that customer behavior is changing in large part because of technology, and not the other way around.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

I'm an avid fan of the Think With Google blog, and this week, there was a post that caught my eye and I thought was worth sharing with you.

The article, "Mindset Matters: How Leading Marketers Are Driving Growth," shares the results of research undertaken by Google and Econsultancy into what top marketers are doing to achieve outstanding results at their companies.

What they found was that the marketers who outperform the competition share three common attributes. 

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If you are like most of the business people I work with, you'd like to get more good, qualified leads from your website. While many businesses initially grow as the result of referrals and word of mouth, at some point, that will only get you so far.

To succeed in today's digital world, you've got to build a digital funnel that attracts qualified prospects to your site and converts them into leads.

While many companies that I work with have been successful at using strategies such as inbound marketing to grow their website traffic, the vast majority seem to struggle with lead conversion. That's where conversion rate optimization - or CRO - can help.

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Happy new year! I hope your 2017 is off to a great start. This week, I wanted to share my insights on something I think will be a game changer in 2017: account-based marketing.

ABM is a strategic marketing approach in which companies target a specific prospect and develop full marketing and communication strategies geared entirely towards that one prospect. With ABM, your target market consists of a single buyer.

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Every business owner and marketer I know is somewhat obsessed with ranking at the top of Google's search engine results - and with good reason. Organic listings (the ones that are NOT the result of a paid ad) receive, on average, 90 percent of the clicks on Google's first page of search engine results and fewer than 10 percent of people ever go to the second page.

This means that showing up on page one as part of the organic results is critical if you want your business to be found online.

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