When it comes to email marketing in today's world, there is a fine line between spamming your audience and sending the right email at the right time. We all know sending personalized emails are more effective (actually, six times more effective). But what you probably didn't know, is that despite this fact, almost 70 percent of businesses are still failing to use them.
As someone who spends a lot of time behind the scenes drafting all variations of emails and newsletters, and often being on the receiving end of any negative backlash from an email send - I'm going to share a little secret with you.
If you want your emails to be successful - start by sending them to the right people.
Here are four ways you can make sure you are hitting the right audience at the right time, without creating any extra work for yourself or spamming the inbox.