Kimberly Lynch

Kimberly Lynch

As a Quintain marketing manager, I use my extensive marketing know-how and Internet-fu abilities to help develop and execute strategic marketing efforts for clients. Prior to joining the team, I worked for a number of different organizations, mainly focusing in fundraising, event planning and development.

I graduated from Towson University with a B.S. in mass communications, completing a dual track program in public relations and advertising with a focus in marketing. While attending Towson, I became the president of the Women’s Club Soccer Team and studied Communications abroad in London for a “mini-mester.”

When I’m not moving the needle for our clients, I enjoy spending time with my husband, two kids and family dog. In addition to being a tickle monster pro, I tune into the Food Network at any available opportunity and give household DIY projects my best shot. I also enjoy hiking, taking day trips and going on new adventures to different foodie destinations. (So if you know of a restaurant with killer food and drink, let me know!)

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Recent Posts

By now, we all know rockstar content is really what engages your visitors. It’s what makes those visitors turn into leads and conversions, with a little help from some search engine optimization. However, we also know that great content doesn’t just happen with the snap of your finger.

So, before you go gung-ho and spend hours on hours writing your awesome content, there are two things you should do: create a content inventory and perform a content audit.

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When it comes to blogging and content creation, there are so many different styles, mediums and approaches you can use to engage your personas. Some strategies are bound to fare better than others, depending on the persona that is being engaged. However, there is one type of content that has the potential to garner traffic for your website for years and years to come. 

What is this magical content you may ask? Evergreen content.

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Have you ever had a time where you immediately followed up something you said with, "Well wait, that’s not what I meant,” based on an unexpected reaction or response you received? Yeah, I thought so. We've all been there.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

What does it mean to be a successful account manager?

Being a relatively new account manager myself, that is a question I am still learning to answer on a day-to-day basis. Because, while it might seem easy for me to say I'm the one developing and executing inbound marketing strategies that help our clients win, that only scratches the surface of what we do.

At Quintain, we place a strong emphasis on the other aspects of our role, as well. For example, cultivating and fostering relationships with our clients.

With this in mind, here a handful of do’s and don’ts I've learned since I started here. I think they are important lessons for professionals who manage client relationships of any kind, and not just account managers at a marketing agency.

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