Lauren Simkins

Lauren Simkins
Quintain Marketing is a full service inbound marketing agency located in Annapolis, Maryland and serving clients throughout the United States. We are a HubSpot Platinum Level Certified partner agency and our staff are all Inbound Marketing certified.
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Recent Posts

Did you know that 61 percent of businesses currently use video as a marketing tool, according to Wyzowl?

That means twice as many of your competitors are using video in their marketing as those who aren't. Why? It’s simple, really. Video marketing is one of the most powerful marketing tools at your disposal, allowing businesses to provide a personal face and voice connection while demonstrating the features of their product or service.

Unfortunately, people often associate creating a professional B2B video with costing an arm and a leg. That same Wyzowl study also says that 15 percent of businesses say they don't use video because it's too expensive. While some types of videos can carry a hefty price tag, leveraging video as part of your marketing arsenal isn’t always just for big businesses or big budgets.

Let’s take a look at a few ways for businesses of all sizes to take advantage of video marketing without breaking the bank.

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When it comes to inbound marketing, most people forget inbound sales, the other side of the inbound coin. 

Together, inbound marketing and inbound sales are the secret for converting more leads and closing more deals. HubSpot's sales tools are designed to support the opposite approach to the traditional strategies of cold calls. They are built as a personalized platform that will help you understand your customers better and provide your sales team with the tools they need to build, automate and accelerate their sales process.

So today, I want to take a look at these tools and show you what I see as each of their biggest advantages. 

Let’s dive in.

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What’s the best part about inbound marketing? I think most people alike would agree that it’s the high number of leads that it attracts. But once you have all of those leads, what do you do?

Inbound leads are a different animal than your typical outbound leads, so it can be more of a challenge to figure out which ones are marking or sales qualified leads, if they're throwing out signals as to where they are in their buyer's journey yet.

Enter stage left: lead scoring, and the huge benefits it brings to your sales team. 

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Like others from the Quintain team, I got a lot out of our INBOUND trip a couple of weeks ago. But one session in particular that stood out to me was led by David Scott Meerman, an American online marketing strategist and author of several books on marketing, including his bestseller, "The New Rules of Marketing and PR."

Why did this session out from the rest? As with a lot of other great content there, the topic was the perfect blend compelling and timely.

It was Wednesday, November 9, when Meerman stood behind his podium.

He faced a crowd, in which many were stunned by the announcement that Donald Trump was our new president. While the shock of Trump’s victory over Hillary Clinton isn’t going anywhere for a while, Meerman delivered what was possibly one of the best sales and marketing case studies I have witnessed.

Before I continue, I want to state that this blog does not in any way portray my political observations, nor is it intended to be a politically-motivated thought piece. My sole intent is to simply state verifiable facts and statistics, based around inbound marketing and sales strategies employed during the 2016 United States Presidential Election. 

With that out of the way, here is what he had to say about the measurable intersection of inbound and politics.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

I’m not going to lie. At first, I was skeptical about the true benefits of video marketing.

Sure, I love watching videos as much as the average person and am the first to admit that seeing Taylor Swift eat it on a treadmill while rapping Drake (#gymflow) was exceptionally entertaining.

Did I realize this was a direct marketing ploy from Apple Music? Yes. But did I actually stop and think how powerful their use of video in their marketing strategy was?

Well, not quite.

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Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it's easy to succumb to a free-fall down a well of conflicting or never-ending questions.

For example, does effective keyword research take a long time? How does the inbound approach to search ranking actually work? What are the best tools? How can you compete for those super popular keywords, anyway? Or should you even bother with those at all?

Learn How to Build a Marketing and Sales Dashboard That Measures the Metrics That Really Matter.

These are just some of the most commonly asked questions when it comes to the age-old debate on whether or not keyword research still works. Let’s take a deeper look.

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When it comes to inbound marketing, you will almost always hear about the “buyer’s journey” when referencing personas and when to reach out to your prospects. But when you scratch beneath the surface of that phrase, you may find that it's not always easy to figure out where people are in that journey.

Why does that matter?

Well, remember when I talked about marketing and sales alignment? Having a comprehensive understanding of the buyer’s journey (and knowing where the buyer is in their journey) is key to determining that oh so critical marketing and sales relationship.

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Any successful company would agree that its top priority is to drive revenue. Unfortunately, as simple as this sounds, many business owners and marketers can find this difficult, overcomplicate the process and thus fail to reach their bottom line goals. 

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