Last fall, as I was perusing the lineup for speakers for #INBOUND16 and assembling my schedule, there was one session that immediately caught my attention:
"Could a Robot Create Your Content?"
Within seconds of mentally processing the title, I knew I was registering for it. I also muttered in a rage to myself that if the presentation was anything other the phrase "ABSOLUTELY NOT!" projected onto a screen for 45 minutes straight, I was going to completely freak out.
Because I'm a rational adult and a professional who never overreacts about anything, ever.
Of course, there was much more to the presentation than that. (In fact, it wasn't even close to my anti-robot vision.) And, as you might have guessed, the answer to that loaded question has many layers to it.
That's why this week, after forcing Shelby to watch the recording of the session I attended (linked above), we're talking about robots. Are they nefarious, dark overlords who will ruin my life, as well as content and marketing forever? Or, are they like automation, where there may be a time and a place?
One thing we know for sure is that we're in a new era of rapidly-evolving technology; that means it's time to start tackling these questions before the 'bots take over. So, grab your tin foil hat and listen in on our discussion...