Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

It seems like we blinked and another fruitful, exciting year at Quintain flashed before our eyes - and as we shared in the past, we had a lot to be thankful for in 2016. However, as we look ahead to 2017, we find ourselves prepping for the embrace of new ideas, strategies and opportunies.

(And we all know the best way to figure out where you want to go is to first reflect on where you've been.)

So, before we say goodbye to this year, we're taking this moment to share with you what our professional resolutions are for ourselves, as well as our advice to others looking to make the most of their upcoming marketing and sales goals in the coming year. Enjoy! 

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Welcome to our second minisode! This week, our graphic designer, Shelby Clarke, joins me as co-host in Jessie-Lee's absence. (Long-time listeners will remember her from our episode about brand style guides.)

But this time, our topic wasn't one of our choosing. Instead, it came from one our awesome Creator's Block listeners, Frances (Hi, Frances!), who writes:

"How about a minisode on how to pick stock photography? I listened to the episode about why you prefer not to use stock photos but there are times when there aren't other options. I have one of those projects coming up. We need to 'refresh' the HR section of our website but our employees scatter whenever they see a camera. It's like everyone is in the witness protection program!"

As someone who prefers being behind the camera, I empathize with her employees. But as a content manager and marketer who leverages stock photos every single day as part of my job, I also understand her challenge - and so does Shelby.

So tune in to hear us unpack this topic. We share our best practices, pro tips, favorite tools and absolute no-no's, when it comes to stock photography.

And if you have a question you'd like us to tackle on a future episode, let us know in the comments!

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We're back with one of our full-length discussion episodes. And if you can believe it, a brand new year - 2017! - is only a few short weeks away. 

But before we say goodbye to 2016, we're pausing to reflect. Jessie-Lee and I - in addition to starting this podcast - have learned a lot this year, through projects, conferences and experiences, within our walls, with our clients and beyond. 

So this week, we're taking a deep dive into what content and design trends you should be focusing on in your marketing efforts, as we look ahead to the New Year. From video and the importance of having a "context mix," to flat design and mobile-first approaches, we've got all of the insights you need to start the year off right.

...and there may be a rant or three, thrown in for good measure. 

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As we spend Thanksgiving with our loved ones, we wanted to take a moment to share with all of you what we're most thankful for this year. Our Quintain family has had a very big 2016 - and between helping our clients win and welcoming new team members, we have so many reasons to express our gratitude today.

Happy Thanksgiving, everyone!

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

What Inspired This Episode?

On this very special episode, we're getting ready to celebrate one of our favorite holidays: Thanksgiving! Both personally and professionally, we have a lot that we're feeling thankful for this year - from family and friends, to professional milestones and favorite tools that help us do our job better.

So whether you're currently trapped in traffic, as you travel toward your Turkey Day destination, cooking up a storm in the kitchen or still at the office, we hope you'll join us for this episode.  

...especially since there's also a pretty big announcement. But you'll have to listen in to find out what!

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What Inspired This Episode?

We're back from Boston and HubSpot’s annual INBOUND conference! Before we left, we shared our hopes for the week-long event, as well as our tips for getting the most out of the conference. 

But did it live up to the hype? What did we love? What annoyed us? What sessions blew our minds? Did we encounter any ideas that influenced our feelings or philosophies on content and design? How will what we learned impact how we help our clients win?

We had a lot to cover, so we got up on 6:30 a.m. yesterday morning and came into the office, coffee in hand, to answer those questions and many more. And whether you're into the conference or not, there's something for everyone. 

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For those of you staying up-to-date with what's happening at Quintain, our team was up in Boston at HubSpot's annual INBOUND conference last week. And as expected, I learned a lot and met a ton of great people. But today isn't about that.

Today, I'm unraveling a bit of an existential crisis.

All anyone was talking about at INBOUND was video. Video, video, video. Session, after session. Keynote, after keynote. And even though many presenters would make a point to say that video only works when deployed as part of a larger strategy, with other moving parts, you wouldn't know that given how much attention it got.

(To be clear, even though I was wary about video at first, I've since come around. I see its value, and I'm not here to argue against it.)

This left me with a two-sided problem:

First, I overheard and participated in many a conversation with people who are convinced that, as video is rising, the written word is dying. Or content marketing is dying. Or blogs are worthless. I could go on.

Second, when I did try to explain what I did as a content manager at an inbound marketing agency, people didn't get it. Or if they did, they thought it sounded terrible. One person even said, "Man, so you just do all the other stuff that no one wants to do."

What a way to make a girl feel validated, am I right?

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What Inspired This Episode?

Right now, the Quintain team is up in Boston at HubSpot’s annual INBOUND conference - but that doesn't mean we don't have a new episode of Creator's Block for you.

This week, Jessie-Lee and I invited my friend and immensely talented photographer Allison Zaucha to talk to us about a very important topic that most marketers overlook - or at the very least take for granted: the use of visuals and photography in their marketing. 

Even though we all have very different professional roles, we've all worked with businesses that are creating great content and telling compelling stories who completely fail, when it comes to leveraging visuals. 

It's a shame, too, considering how it's an indisputable fact how much visuals matter in the world of marketing and sales. 

So, grab a notebook, pull up a chair and listen as we unpack everything you need to be doing - or stop doing - when it comes to photography and visuals for your marketing and website projects.

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