Welcome to the first episode of Creator's Block of 2017! To kick off the new year, we brought Shelby Clarke (our amazing graphic designer) back to the recording studio to discuss a blog post she wrote some time ago: "7 Things a Graphic Designer Isn't."
Not only does she make a lot of great points in the original article - seriously, go read it, if you haven't already - this post opens up a much larger discussion around the unspoken friction that often exists between marketers and the creatives that work with them.
On the one hand, marketers have a clear vision or idea that they want to execute - but then a project they thought would be "simple" turns into something needlessly complex. Or the final product delivered is nowhere near what they wanted, and they don't know why or where things went wrong.
On the other hand, designers and content creators want to deliver the best product possible for those marketers - whether that be a logo or a blog post - but sometimes feel willfully misunderstood or treated like order takers, instead of the creative problem solvers they are.
So this week, we made it our mission to answer three questions: Why does this kind of dysfunction happen? What can you do to fix it? And finally, what big changes lay on the horizon for Creator's Block? Enjoy!