Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

What Inspired This Episode?

On this very special episode, we're getting ready to celebrate one of our favorite holidays: Thanksgiving! Both personally and professionally, we have a lot that we're feeling thankful for this year - from family and friends, to professional milestones and favorite tools that help us do our job better.

So whether you're currently trapped in traffic, as you travel toward your Turkey Day destination, cooking up a storm in the kitchen or still at the office, we hope you'll join us for this episode.  

...especially since there's also a pretty big announcement. But you'll have to listen in to find out what!

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What Inspired This Episode?

We're back from Boston and HubSpot’s annual INBOUND conference! Before we left, we shared our hopes for the week-long event, as well as our tips for getting the most out of the conference. 

But did it live up to the hype? What did we love? What annoyed us? What sessions blew our minds? Did we encounter any ideas that influenced our feelings or philosophies on content and design? How will what we learned impact how we help our clients win?

We had a lot to cover, so we got up on 6:30 a.m. yesterday morning and came into the office, coffee in hand, to answer those questions and many more. And whether you're into the conference or not, there's something for everyone. 

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For those of you staying up-to-date with what's happening at Quintain, our team was up in Boston at HubSpot's annual INBOUND conference last week. And as expected, I learned a lot and met a ton of great people. But today isn't about that.

Today, I'm unraveling a bit of an existential crisis.

All anyone was talking about at INBOUND was video. Video, video, video. Session, after session. Keynote, after keynote. And even though many presenters would make a point to say that video only works when deployed as part of a larger strategy, with other moving parts, you wouldn't know that given how much attention it got.

(To be clear, even though I was wary about video at first, I've since come around. I see its value, and I'm not here to argue against it.)

This left me with a two-sided problem:

First, I overheard and participated in many a conversation with people who are convinced that, as video is rising, the written word is dying. Or content marketing is dying. Or blogs are worthless. I could go on.

Second, when I did try to explain what I did as a content manager at an inbound marketing agency, people didn't get it. Or if they did, they thought it sounded terrible. One person even said, "Man, so you just do all the other stuff that no one wants to do."

What a way to make a girl feel validated, am I right?

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What Inspired This Episode?

Right now, the Quintain team is up in Boston at HubSpot’s annual INBOUND conference - but that doesn't mean we don't have a new episode of Creator's Block for you.

This week, Jessie-Lee and I invited my friend and immensely talented photographer Allison Zaucha to talk to us about a very important topic that most marketers overlook - or at the very least take for granted: the use of visuals and photography in their marketing. 

Even though we all have very different professional roles, we've all worked with businesses that are creating great content and telling compelling stories who completely fail, when it comes to leveraging visuals. 

It's a shame, too, considering how it's an indisputable fact how much visuals matter in the world of marketing and sales. 

So, grab a notebook, pull up a chair and listen as we unpack everything you need to be doing - or stop doing - when it comes to photography and visuals for your marketing and website projects.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

What Inspired This Episode?

We've talked about websites before on this podcast - how your website isn't about you, and how it can be a bit of a balancing act to get the content creation and design processes just right for a website project. However, even though most people have at least a vague understanding that a lot of work goes into a website, there is one question we get from clients, prospects and others on an almost daily basis:

"Why do websites cost so much?"

In order to answer that question, first you need to understand that some people don't understand the effort that goes into a website project. And then there are those who, quite frankly, want a champagne website on a water budget - and that just isn't happening. 

The reality is that what drives the cost of a website up or down will depend on the project itself. But as a rule of thumb, you can expect to get out of a website design or redesign project what you put into it - from both a time and money perspective.

That said, we know, "Well, it depends," is a completely obnoxious answer. So in this episode, we get brutally honest about our processes, the hard numbers and what really goes the pricing of a website. (Spoiler alert: As my modest two-bedroom apartment can attest, those larger price tags are certainly not designed to pad my own wallet.)

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As Quintain’s content manager, I often find myself between a bit of a rock and a hard place. On the one hand, my job is immensely rewarding. I spend my days interviewing and coaching clients on how to articulate and share their ideas in a way that resonates with the right audience, and creating compelling and engaging content opportunities for brands.

On the other hand, I sometimes feel like the parent that has to remind her children that, yes, you need to brush your teeth. No, once a week doesn’t count. No, I don’t care that you brushed your teeth for a whole five minutes this morning - you still need to do it again, right now.

Like brushing your teeth, creating content is something you have to do consistently if you want to see ROI.

You can’t just do it once or occasionally. And you can’t take a photo of yourself from the one time you blogged a month ago, put it on the mantle like a trophy and then later point to it anytime someone challenges your blogging prowess.

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What Inspired This Episode?

As Quintain's art director and content manager respectively, you might say that Jessie-Lee and I have a bit of experience in the art of giving and getting feedback about our work. Unfortunately, the quality of the feedback we receive is not always created equal.

This isn't a simple lesson of, "If you can't say something nice, don't say something at all," nor is it a petty diatribe against someone who didn't like our work, so our feelings are hurt. Jessie-Lee and I are both in agreement that if you work in any sort of commercial creative discipline - especially in an agency setting - being able to ingest and react productively to constructive criticism is part of the job description. (Many times, those challenges from our clients push us to create even better work.)

In this episode, we're talking about issues that transcend differences in aesthetic. Those instances when the "how" and "why" a nugget of feedback is delivered can be counterproductive and costly, as well as symptomatic of a much larger problem - the kind of problem that can evolve into something bigger, if left to fester.

So how can marketers and entrepreneurs who work with content creators and designers determine if the feedback loop they have in place is healthy or not? And if it isn't, how can they fix it, so the work their teams are producing top-notch with audience persona-resonance and creativity?

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What Inspired This Episode?

Both Jessie-Lee and I have "been around the block" here at Quintain - although her moreso than myself, by a few years. In that time, both of us have come to realize the importance of the relationships we establish and nurture with all of our clients. (Seriously, we love our clients.)

As we've discussed in the past, however, these relationships can be broken or don't always work out. And in recent months, through conversations we've had with our own clients, we've come to realize that many of the "truths we hold to be self-evident" about agencies and clients also hold true for the majority of B2B relationships out there.

So this week, we laid it all out on the table for a candid discussion around why those partnerships sometimes do and do not work, as well as what agencies, agency clients and other stakeholders can do to prevent those often avoidable breakdowns that can happen in any business relationship.

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