For those of you staying up-to-date with what's happening at Quintain, our team was up in Boston at HubSpot's annual INBOUND conference last week. And as expected, I learned a lot and met a ton of great people. But today isn't about that.
Today, I'm unraveling a bit of an existential crisis.
All anyone was talking about at INBOUND was video. Video, video, video. Session, after session. Keynote, after keynote. And even though many presenters would make a point to say that video only works when deployed as part of a larger strategy, with other moving parts, you wouldn't know that given how much attention it got.
(To be clear, even though I was wary about video at first, I've since come around. I see its value, and I'm not here to argue against it.)
This left me with a two-sided problem:
First, I overheard and participated in many a conversation with people who are convinced that, as video is rising, the written word is dying. Or content marketing is dying. Or blogs are worthless. I could go on.
Second, when I did try to explain what I did as a content manager at an inbound marketing agency, people didn't get it. Or if they did, they thought it sounded terrible. One person even said, "Man, so you just do all the other stuff that no one wants to do."
What a way to make a girl feel validated, am I right?