What do you do when you are sitting on a mountain of valuable data, but are stumped as to how to share that information in a way that is not only meaningful and comprehensive, but is also visually compelling and engaging?
This was the challenge Brandobility, a vibrant and forward-looking digital asset management consulting firm, faced this summer, with their annual State of DAM survey.
Working with Quintain Marketing, Brandobility used the principles of inbound, as well as HubSpot marking automation software's landing pages and forms to conduct the initial survey. Then, Director of Sales Whitney Harmel shared the results as part of a webinar conversion offer - also using landing pages and forms - in mid-September.
Even though a recording of the webinar is still available as a HubSpot landing page conversion offer in their Knowledge Center, Harmel wanted what many others do in the inbound world - new and innovative methods of packaging content beyond words in a blog post or PowerPoint presentation.
She wanted to take a comprehensive set of data points and insights and present them in a way that was shareable and digestable. She wanted to truly engage visitors and empower them with information, not just present them with an endless wall of numbers.
The answer was simple: an infographic.