Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

What do you do when you are sitting on a mountain of valuable data, but are stumped as to how to share that information in a way that is not only meaningful and comprehensive, but is also visually compelling and engaging?

This was the challenge Brandobility, a vibrant and forward-looking digital asset management consulting firm, faced this summer, with their annual State of DAM survey.

Working with Quintain Marketing, Brandobility used the principles of inbound, as well as HubSpot marking automation software's landing pages and forms to conduct the initial survey. Then, Director of Sales Whitney Harmel shared the results as part of a webinar conversion offer - also using landing pages and forms - in mid-September.

Even though a recording of the webinar is still available as a HubSpot landing page conversion offer in their Knowledge Center, Harmel wanted what many others do in the inbound world - new and innovative methods of packaging content beyond words in a blog post or PowerPoint presentation. 

She wanted to take a comprehensive set of data points and insights and present them in a way that was shareable and digestable. She wanted to truly engage visitors and empower them with information, not just present them with an endless wall of numbers.

The answer was simple: an infographic.

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What Inspired This Episode?

As a content manager at an inbound marketing agency, one of the most common complaints I hear in some form or another is: "Blogging is hard!"

No matter how many times clients or colleagues agree with me about the mission critical importance of blogging to any inbound strategy, it's still a task a good number of folks look upon with disdain. (That is, if they aren't outright avoiding it all together.)

But I want to know why. Why does the idea of blogging cause such middle school-esque angst in some of the most savvy entrepreneurs, business owners and marketers around? So in this week's episode, we sat aside our usual litany of tactics and tools, and got real with each other about why blogging is considered to be "so hard" - for ourselves and for our clients.

And before you say this isn't an earth-shattering topic, ask yourself this: When was the last time you were brutally honest with yourself about why you don't blog?

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What Inspired This Episode?

Not only is Jessie-Lee back from vacation - finally! - it's now September. The kids are going back to school, fall (my favorite season) is just around the corner and football season is on our doorstep. 

As we all grudgingly plug back into our daily and weekly routines, it's a great time to evaluate what you've been doing. However, we don't just mean evaluating what is and isn't working, from a tactical perspective - although that's important, too. This annual momentary pause is the perfect opportunity for you to consider the most important component of your business:

Your marketing strategy.

Over the past few weeks, we've been having some great internal discussions about our own strategy. But it made Jessie-Lee and I realize that many people don't have a marketing strategy. What's worse, they don't even realize it! So in this episode, we're staging an intervention and asking you a question.

Do you have a marketing strategy? Are you sure?

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What Inspired This Episode?

A few weeks back, Shelby and I co-hosted a monthly webinar for Quintain about brand style guides - both for visuals and for content. And as we said when we were advertising for this webinar, “It doesn't matter if you're talking about redesigning your website or creating content for an inbound marketing strategy. If you don't have visual and content style guides for your brand, you risk eroding your credibility through inconsistent presentation, muddled messaging and sloppy execution.”

Unfortunately, most business owners and marketers consider style guides as a “nice to have” resource and not a “need to have.” That is until something goes wrong, and by then… well, it’s already too late.

So in this episode, Jessie-Lee takes our FIRST guest ever, Shelby, and myself on a deeper dive into the world of style guides - the backbone of your marketing strategy we’re pretty sure you’re ignoring.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

What Inspired This Episode?

Jessie-Lee and I not only love what we do, we love where we do it - at an inbound marketing agency. But what some have dubbed “the agency life” isn’t for everyone. Or is it?

There seems to be a lot of debate in the marketing world about the role of an agency in someone’s career. Some see working at a marketing agency as a necessary (evil) prerequisite they need to knock out before moving onto the “next big thing” on their resume, while others have a fairy tale-like dream of working in a collaborative team environment, where they get to be creative every day. 

So in this week’s episode we try to answer the question: “Who should - and shouldn’t - work for a marketing agency?”

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What Inspired This Episode?

Jessie-Lee and I are both brand storytellers. While I do that in the literal sense with words, she does that visually through design and websites. So in this inaugural episode of the Creator’s Block podcast, we tackle a big, hairy issue that impacts both agency pros and business owners alike - how should design and content work together, especially in the context of a website redesign project?

Well, thanks to a big website we were collaborating on at the time we recorded this episode, we had a lot to say on this subject…

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Guess what I was doing at 11:15 p.m., last night? I wasn’t asleep or Netflix-binging like a normal human being. Instead, I was curled up in bed with my husband, Patrick, snoring quietly beside me as I basked in the glow of my iPhone screen.

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I went into yesterday with high hopes for my own productivity. The office was closed for Memorial Day, and I was armed with grand aspirations of working ahead on a few projects and getting some writing done. While I was able to check a few items off of my list, the latter half of my afternoon was marked by one of the worst cases of writer's block I've experienced in some time. 

Download our Guide to Creating Mind Blowing Content for fresh ideas to overcome writer's block

The culprit? Writing an introduction for a blog. Not the whole blog post, mind you – just the introduction. It was completely demoralizing.

The afternoon wasn't a complete washout, thankfully. After a trip to the gym to decompress, the idea for the video below was born – the first episode of a new regular feature, A Content Manager (and Her Beer). During this installment, I'm sipping on Steady Eddie from Union Craft Brewing, finally keeping a promise I made to myself back in January and sharing three key strategies you can start using right away to write great introductions to your blog posts.

Because something so simple shouldn't be so difficult, right?

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