What Inspired This Episode?
Right now, the Quintain team is up in Boston at HubSpot’s annual INBOUND conference - but that doesn't mean we don't have a new episode of Creator's Block for you.
This week, Jessie-Lee and I invited my friend and immensely talented photographer Allison Zaucha to talk to us about a very important topic that most marketers overlook - or at the very least take for granted: the use of visuals and photography in their marketing.
Even though we all have very different professional roles, we've all worked with businesses that are creating great content and telling compelling stories who completely fail, when it comes to leveraging visuals.
It's a shame, too, considering how it's an indisputable fact how much visuals matter in the world of marketing and sales.
So, grab a notebook, pull up a chair and listen as we unpack everything you need to be doing - or stop doing - when it comes to photography and visuals for your marketing and website projects.