Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

Okay, I have some good news and some bad news. And since I am a firm believer in “ripping off the band-aid” in life, we’re going to start with the bad news.

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Have you ever had one of those moments where you volunteer for something that's outside of your comfort zone, and then immediately regretted your decision to be such a sterling example of what it means to be a team player? Well, apparently I didn't learn my lesson back in February, when I volunteered to host our monthly webinar. This time, I raised my hand to do a 10-minute training on how to be a better business writer during this month's Junior League of Annapolis meeting, of which I am a proud member.

I bring this up not to rehash the same tired (albeit true) moral that pushing yourself outside of your comfort zone is often a good thing. As we all know, the accomplishments we're usually the most proud of are rarely achieved with ease. Instead, my presentation got me thinking about a topic we've touched upon before in webinars and in other blog posts. Not only is writing content the foundation of inbound marketing, tell me you don't feel an immense sense of pride when you hit "publish" on a blog post, eBook or whitepaper you're really proud of - no matter how hard it was to write.

Yet content creation remains a seemingly insurmountable challenge to some. This can be for a variety of reasons, as we're all unique snowflakes, but lack of time, inspiration or basic willingness to commit the effort are the usual suspects. 

So today, I'm taking a break from my usual role of creating content here under the Quintain roof to pull back the curtain on a few of my favorite writing apps that have completely changed the way I write - for work and for myself.

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If you're one of our regulars, you know I like to be the meta one - the blogger who blogs about blogging. Well, brace yourselves, because today is going to be a bit different. 

A few short hours ago, I wrapped up my first appearance as a host of our monthly webinar series. During these webinars, we cover a wide range of topics - from web design to reporting on the right metrics. For February, I elected to talk about a subject near and dear to my heart: "How to Create Content That Doesn't Suck."

But I'm not here to rehash what I covered earlier today. I'm here to talk about how to run a webinar. 

Yes, there are tons of blog posts out there telling you how to set up a landing page that converts leads into attendees or how to create a webinar deck that dazzles. But taking up the mantle as webinar host proved to be an unexpected, but invaluable educational experience. So, in the name of radical honesty, I'm going to share with you the four biggest lessons I learned about the process of developing a webinar presentation, while this is all still fresh in my mind. 

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I don't know about you guys, but there is something perversely comforting about greeting the New Year with half-hearted resolutions, a limited capacity for change and delusions around my ability to outrun my own laziness. I know come the end of March, I'll be crawling my way back to regular dinners of Chinese takeout, and the treadmill at my gym will fade away into a hazy memory that lurks like an annoying ex-boyfriend somewhere in the back of my mind.

Some call me a predictable fatalist, but I like to say I'm consistent. 

Putting my future egg roll transgressions to the side, however, there is one thing to which I will remain steadfastly committed this year – my crusade of one for better content.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

'Twas the night before Christmas, when all through the office

The only thing stirring was an automated process;

The stockings were hung by the printer with care,

In hopes that St. Inbound soon would be there;

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I consider myself to be a generally upbeat person, and I'd like to think my positive attitude is reflected in the blog posts I write. But it is currently a little before 7 p.m. on a Thursday night here at Quintain headquarters, and I'm floating in the hellacious purgatory that exists between my last task of the week - this blog post - and the first breath of fresh air I will take tomorrow morning as my husband, a few of our friends and I kick off a camping trip on the Eastern Shore of Maryland for his birthday.

Unfortunately, until this is written, I'm not leaving. So here I sit in an empty office. Crickets are chirping outside, and I have a mediocre beer at my side. (By the way, John, we really need to talk about our current office beer selection.) And you, dear readers, are about to get an earful on the three reasons why I hate your business blog.

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I am an only child in every sense - both the good and the bad. On one hand, I am very independent and have no issue entertaining myself. On the other, as much as I would like to think I'm the absolute best at everything, I'm not. For example, even though I am an editor by trade, I wasn't born knowing the difference between "farther" and "further." A fact that still crushes me to this day.

Well, the same holds true for my relationship with inbound marketing.

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Here’s the thing about SEO (search engine optimization): Whether you’re a marketer or a business owner managing your own web presence, it matters. A lot. But trying to define what it means to “be good at SEO,” can be a challenge. Rules are constantly changing, and the algorhithms used to place and rank pages in search results continue to evolve as Google and other search engines out there adapt how they determine whether or not a page is “relevant.”

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