What Inspired This Episode?
A few weeks back, Shelby and I co-hosted a monthly webinar for Quintain about brand style guides - both for visuals and for content. And as we said when we were advertising for this webinar, “It doesn't matter if you're talking about redesigning your website or creating content for an inbound marketing strategy. If you don't have visual and content style guides for your brand, you risk eroding your credibility through inconsistent presentation, muddled messaging and sloppy execution.”
Unfortunately, most business owners and marketers consider style guides as a “nice to have” resource and not a “need to have.” That is until something goes wrong, and by then… well, it’s already too late.
So in this episode, Jessie-Lee takes our FIRST guest ever, Shelby, and myself on a deeper dive into the world of style guides - the backbone of your marketing strategy we’re pretty sure you’re ignoring.