Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

What Inspired This Episode?

Jessie-Lee and I not only love what we do, we love where we do it - at an inbound marketing agency. But what some have dubbed “the agency life” isn’t for everyone. Or is it?

There seems to be a lot of debate in the marketing world about the role of an agency in someone’s career. Some see working at a marketing agency as a necessary (evil) prerequisite they need to knock out before moving onto the “next big thing” on their resume, while others have a fairy tale-like dream of working in a collaborative team environment, where they get to be creative every day. 

So in this week’s episode we try to answer the question: “Who should - and shouldn’t - work for a marketing agency?”

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What Inspired This Episode?

Jessie-Lee and I are both brand storytellers. While I do that in the literal sense with words, she does that visually through design and websites. So in this inaugural episode of the Creator’s Block podcast, we tackle a big, hairy issue that impacts both agency pros and business owners alike - how should design and content work together, especially in the context of a website redesign project?

Well, thanks to a big website we were collaborating on at the time we recorded this episode, we had a lot to say on this subject…

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Guess what I was doing at 11:15 p.m., last night? I wasn’t asleep or Netflix-binging like a normal human being. Instead, I was curled up in bed with my husband, Patrick, snoring quietly beside me as I basked in the glow of my iPhone screen.

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I went into yesterday with high hopes for my own productivity. The office was closed for Memorial Day, and I was armed with grand aspirations of working ahead on a few projects and getting some writing done. While I was able to check a few items off of my list, the latter half of my afternoon was marked by one of the worst cases of writer's block I've experienced in some time. 

Download our Guide to Creating Mind Blowing Content for fresh ideas to overcome writer's block

The culprit? Writing an introduction for a blog. Not the whole blog post, mind you – just the introduction. It was completely demoralizing.

The afternoon wasn't a complete washout, thankfully. After a trip to the gym to decompress, the idea for the video below was born – the first episode of a new regular feature, A Content Manager (and Her Beer). During this installment, I'm sipping on Steady Eddie from Union Craft Brewing, finally keeping a promise I made to myself back in January and sharing three key strategies you can start using right away to write great introductions to your blog posts.

Because something so simple shouldn't be so difficult, right?

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Okay, I have some good news and some bad news. And since I am a firm believer in “ripping off the band-aid” in life, we’re going to start with the bad news.

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Have you ever had one of those moments where you volunteer for something that's outside of your comfort zone, and then immediately regretted your decision to be such a sterling example of what it means to be a team player? Well, apparently I didn't learn my lesson back in February, when I volunteered to host our monthly webinar. This time, I raised my hand to do a 10-minute training on how to be a better business writer during this month's Junior League of Annapolis meeting, of which I am a proud member.

I bring this up not to rehash the same tired (albeit true) moral that pushing yourself outside of your comfort zone is often a good thing. As we all know, the accomplishments we're usually the most proud of are rarely achieved with ease. Instead, my presentation got me thinking about a topic we've touched upon before in webinars and in other blog posts. Not only is writing content the foundation of inbound marketing, tell me you don't feel an immense sense of pride when you hit "publish" on a blog post, eBook or whitepaper you're really proud of - no matter how hard it was to write.

Yet content creation remains a seemingly insurmountable challenge to some. This can be for a variety of reasons, as we're all unique snowflakes, but lack of time, inspiration or basic willingness to commit the effort are the usual suspects. 

So today, I'm taking a break from my usual role of creating content here under the Quintain roof to pull back the curtain on a few of my favorite writing apps that have completely changed the way I write - for work and for myself.

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If you're one of our regulars, you know I like to be the meta one - the blogger who blogs about blogging. Well, brace yourselves, because today is going to be a bit different. 

A few short hours ago, I wrapped up my first appearance as a host of our monthly webinar series. During these webinars, we cover a wide range of topics - from web design to reporting on the right metrics. For February, I elected to talk about a subject near and dear to my heart: "How to Create Content That Doesn't Suck."

But I'm not here to rehash what I covered earlier today. I'm here to talk about how to run a webinar. 

Yes, there are tons of blog posts out there telling you how to set up a landing page that converts leads into attendees or how to create a webinar deck that dazzles. But taking up the mantle as webinar host proved to be an unexpected, but invaluable educational experience. So, in the name of radical honesty, I'm going to share with you the four biggest lessons I learned about the process of developing a webinar presentation, while this is all still fresh in my mind. 

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I don't know about you guys, but there is something perversely comforting about greeting the New Year with half-hearted resolutions, a limited capacity for change and delusions around my ability to outrun my own laziness. I know come the end of March, I'll be crawling my way back to regular dinners of Chinese takeout, and the treadmill at my gym will fade away into a hazy memory that lurks like an annoying ex-boyfriend somewhere in the back of my mind.

Some call me a predictable fatalist, but I like to say I'm consistent. 

Putting my future egg roll transgressions to the side, however, there is one thing to which I will remain steadfastly committed this year – my crusade of one for better content.

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