Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

I can tell you from personal experience that going to HubSpot's annual INBOUND conference is totally awesome. For those of you who don't know what INBOUND is, it's three-day whirlwind filled with educational sessions, inspiring keynote speakers and invaluable networking opportunities that remind you why you love being a marketer in the first place, while also giving you a chance to do some serious bonding with your own team.

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Okay, so technically it's not the first Friday of the month - it's the third. But it's not my fault! I think I finally get summer now.

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I’m in a chipper mood today, you guys. So if your organization has a blog, have a free high-five. You rock. 

If you don’t, this is your intervention; we’re here to help.

Blogging is awesome for so many reasons, but here at Quintain, we know publishing a steady stream of content can be quite the undertaking.

One of the ways we help keep things fresh around here is by having our entire team contribute to our blog. (Even Quinn Tanner, Quintain’s Chief Culture Creature and hedgehog, has a blog.) This strategy not only prevents the responsibility of our blog from falling onto a single person’s shoulders, it also enables us to share different viewpoints and unique perspectives with you almost every day of the week.

If you too have a team of blog contributors, inevitably you will have to address the proverbial white elephant in the room:

What do you do with someone’s content attribution when they leave?

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I'm not much of a spring person (sorry, Shelby.) Well, more to the point, I'm not a huge fan of warm weather in general. But I have to admit that for those first few blissful weeks of spring – before I'm besieged by allergy explosions and icky 80-degree weather – spring is pretty great. It brings with it a sense of renewal, as well as the knowledge that I won't be ruining any more pairs of jeans with snow and salt. 

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Once upon a time, in a digital land not so far away, Facebook was too green of a social networking platform to be thought of as a viable option for paid advertising. This was further underscored by the fact that standing up a business page and engaging with interested parties was (and still is) free – so why bother, right?

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It’s no secret that I love craft beer. In fact, outside of marketing, craft beer is one of my passions. Why? Well, in addition to being totally delicious, beer has the capacity to be a platform for exceptional storytelling by those who make it. However, it’s the collision of these two passions that has made me realize that while some breweries totally nail the marketing of their brand and their brews, others are still missing the mark.

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Though I am not a designer myself, I always relish those memorable moments at conferences or networking events when I receive a really well-designed, creative business card from someone I’m excited to meet. But in the bright light of a new day, after the first blush of cardstock and Pantone envy has worn off, I realize I have a problem:

I’m swimming in a sea of business cards from new contacts, and I have no idea what to do with them or how to keep them organized.

Sadly my usual strategy of shoving everything in my wallet has proven convenient, but completely unreliable. Though chock full of pockets, pouches and slots, my wallet is basically the small leather good equivalent of the Island of Misfit Toys.

If this sounds like you too, then you’re in luck. In this modern age, there are three great ways to store your business cards.

Next steps: Organize your sales team to close more deals.

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Creating a website for your business is no small task; on the road to the site of your dreams, there are countless design trends to consider, consumer pet peeves to avoid and SEO pitfalls to sidestep. (Whew.) But before you dive headfirst into your next site design process, you should understand what differentiates websites that are as effective as they are beautiful, from those that are just pretty and on-trend.

Spoiler alert: That critical differentiator is your website copy – the method by which you share the story (and value!) of your brand. Effective copywriting, however, is more than just storytelling. If you want to create website copy that converts, you need to engage your visitors.

So, how do you do that?

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