Liz Murphy

Liz Murphy

As Quintain’s resident content manager and AP Stylebook devotee, I spend most of my days crafting engaging content, helping clients develop style guides for their brands and wrangling wayward commas. I originally joined as a marketing manager back in the summer of 2014. And a few months later, I was promoted to senior marketing manager.

Over time, however, the undeniable relationship between Quintain’s goal to become an industry leader in content creation and my extensive editorial and inbound marketing background manifested itself. And thus my charge as our content manager was born. Before hopping onboard the Quintain train, I worked for over 10 years in various editorial, marketing and client relations roles for brands including LivingSocial, CQ Press, MultiView and myTaxi.

I’m a Washington, D.C., native, but I currently live in Annapolis with my husband, Patrick, and our two dogs, Horatio and Nugget. When I’m not at the office, I’m writing the beer column for the Capital Gazette (owned by the Baltimore Sun), running my personal beer blog and studying for the Certified Cicerone exam – the beer equivalent of a sommelier. I am also an enthusiastic, albiet unbalanced, yoga nerd, and I consider myself emotionally allergic to olives.

P.S. Since my two favorite words are “challenge” and “accepted,” I hold six of the seven HubSpot certifications; that is until they add new certifications. Sigh.

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Recent Posts

I don't know about you guys, but there is something perversely comforting about greeting the New Year with half-hearted resolutions, a limited capacity for change and delusions around my ability to outrun my own laziness. I know come the end of March, I'll be crawling my way back to regular dinners of Chinese takeout, and the treadmill at my gym will fade away into a hazy memory that lurks like an annoying ex-boyfriend somewhere in the back of my mind.

Some call me a predictable fatalist, but I like to say I'm consistent. 

Putting my future egg roll transgressions to the side, however, there is one thing to which I will remain steadfastly committed this year – my crusade of one for better content.

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'Twas the night before Christmas, when all through the office

The only thing stirring was an automated process;

The stockings were hung by the printer with care,

In hopes that St. Inbound soon would be there;

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I consider myself to be a generally upbeat person, and I'd like to think my positive attitude is reflected in the blog posts I write. But it is currently a little before 7 p.m. on a Thursday night here at Quintain headquarters, and I'm floating in the hellacious purgatory that exists between my last task of the week - this blog post - and the first breath of fresh air I will take tomorrow morning as my husband, a few of our friends and I kick off a camping trip on the Eastern Shore of Maryland for his birthday.

Unfortunately, until this is written, I'm not leaving. So here I sit in an empty office. Crickets are chirping outside, and I have a mediocre beer at my side. (By the way, John, we really need to talk about our current office beer selection.) And you, dear readers, are about to get an earful on the three reasons why I hate your business blog.

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I am an only child in every sense - both the good and the bad. On one hand, I am very independent and have no issue entertaining myself. On the other, as much as I would like to think I'm the absolute best at everything, I'm not. For example, even though I am an editor by trade, I wasn't born knowing the difference between "farther" and "further." A fact that still crushes me to this day.

Well, the same holds true for my relationship with inbound marketing.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Here’s the thing about SEO (search engine optimization): Whether you’re a marketer or a business owner managing your own web presence, it matters. A lot. But trying to define what it means to “be good at SEO,” can be a challenge. Rules are constantly changing, and the algorhithms used to place and rank pages in search results continue to evolve as Google and other search engines out there adapt how they determine whether or not a page is “relevant.”

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I can tell you from personal experience that going to HubSpot's annual INBOUND conference is totally awesome. For those of you who don't know what INBOUND is, it's three-day whirlwind filled with educational sessions, inspiring keynote speakers and invaluable networking opportunities that remind you why you love being a marketer in the first place, while also giving you a chance to do some serious bonding with your own team.

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Okay, so technically it's not the first Friday of the month - it's the third. But it's not my fault! I think I finally get summer now.

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I’m in a chipper mood today, you guys. So if your organization has a blog, have a free high-five. You rock. 

If you don’t, this is your intervention; we’re here to help.

Blogging is awesome for so many reasons, but here at Quintain, we know publishing a steady stream of content can be quite the undertaking.

One of the ways we help keep things fresh around here is by having our entire team contribute to our blog. (Even Quinn Tanner, Quintain’s Chief Culture Creature and hedgehog, has a blog.) This strategy not only prevents the responsibility of our blog from falling onto a single person’s shoulders, it also enables us to share different viewpoints and unique perspectives with you almost every day of the week.

If you too have a team of blog contributors, inevitably you will have to address the proverbial white elephant in the room:

What do you do with someone’s content attribution when they leave?

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