Samantha Ferguson

Samantha Ferguson

As a marketing manager for Quintain, I use my fundamental knowledge of Hubspot in alignment with my acute attention to details to carry out tactical marketing objectives that support an overall inbound marketing strategy. I take pride in my proven ability to be organized, thorough and punctual and have a track record of juggling multiple projects successfully. As a recent graduate of University of Maryland University College’s Spring 2016 semester, I have been inducted into the Alpha Sigma Lambda Tau Chapter Honor Society and have maintained status on the Dean’s List throughout my college career. With the recent acquisition of my B.S. in marketing, I am able to provide a fresh perspective and apply the proven textbook marketing approach to the dynamics of real-world agency life. Prior to Quintain, I could be found in customer service roles across a variety of industries, providing me with the experience needed to be a successful advocate for the client, whether that is behind the scenes or client-facing. When I am not in the office, I am plugged into Pinterest and fueling my inspiration for my next DIY project, hand crafted meal or home decor purchase. I am a lover of all things furry and cuddly, and if my fiancee did not have a say, I would host an animal shelter out of our recently purchased and renovated home. In our free time, my fiancee and I take off on unplanned outdoor adventures; hiking and exploring local gems, weather-permitting, of course.

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Recent Posts

There are a lot of inbound rules out there. Always put CTAs at the bottom of your blog, don't include navigation on a landing page, send your emails at 10am on Tuesdays (hint: Tuesday might not be the best day to send), etc. Point being, there are a lot of best practices or rules that may not be universal. One company's success with CTA placement or email send time may not apply to your industry or your service/product. 

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Pop quiz: What is the buyers journey?

We've talked about this a few times, but if you don't want to go track down the answer, here's the short version: The buyer's journey is the method in which modern consumers make purchasing decisions by navigating a path (or journey) that leads them from ignorance to the solution to their problem (hopefully your solution) through independent research.

There's a catch, however: Most modern buyers simply don't need you anymore.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!