Samantha Ferguson

Samantha Ferguson

As a marketing manager for Quintain, I use my fundamental knowledge of Hubspot in alignment with my acute attention to details to carry out tactical marketing objectives that support an overall inbound marketing strategy. I take pride in my proven ability to be organized, thorough and punctual and have a track record of juggling multiple projects successfully. As a recent graduate of University of Maryland University College’s Spring 2016 semester, I have been inducted into the Alpha Sigma Lambda Tau Chapter Honor Society and have maintained status on the Dean’s List throughout my college career. With the recent acquisition of my B.S. in marketing, I am able to provide a fresh perspective and apply the proven textbook marketing approach to the dynamics of real-world agency life. Prior to Quintain, I could be found in customer service roles across a variety of industries, providing me with the experience needed to be a successful advocate for the client, whether that is behind the scenes or client-facing. When I am not in the office, I am plugged into Pinterest and fueling my inspiration for my next DIY project, hand crafted meal or home decor purchase. I am a lover of all things furry and cuddly, and if my fiancee did not have a say, I would host an animal shelter out of our recently purchased and renovated home. In our free time, my fiancee and I take off on unplanned outdoor adventures; hiking and exploring local gems, weather-permitting, of course.

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Recent Posts

On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, "If you build it, they will come." This is true to some degree, but as we've discussed before there are some outbound strategies that complement inbound efforts quite successfully - for instance, promotional products and PPC.

The content space, as we've said time and time again, is beyond crowded. This means that you could create a mind blowing piece of content, with average results. It may perform better than your other content, but not as well as it should.

This is where paid promotion comes in to play.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

If you've been on Facebook any time in the past six months, you've probably seen a new feature they've been promoting rather aggressively: Facebook Live, a live-streaming video option available for both individuals and brands, alike. (In fact, the social networking giant wants you to use this functionality so badly, they've even begun running television ads for it.)

Even though Facebook is making a big splash with live-streaming, it's not a new concept. Thanks to Facebook, however, it's now being viewed much more relevant and easy to deploy as a native content type, enabling immediate broadcasting and engagement opportunities, with the click of a single button - no muss, no fuss. 

But why is live-streaming worth the effort? And how do you get started?

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If you're an entrepreneur or business owner, you've more than likely heard the term "inbound marketing" before. But while those who fully embrace the methodology boast its efficacy, you're probably left with one major question:

"Inbound sounds great in theory, but bottom line: Will it improve my revenue?"

Look, I get it. When it comes down to it, the big picture is what matters. And while there are thousands of things I could tell you about how inbound marketing works behind the curtain at a tactical level, I want to push all of that aside today, so we can talk about what really matters.

Download Our Free eBook with 10 Charts That Demonstrate the ROI of Inbound Marketing.

How inbound marketing will impact your business. And I'm going to tell you this story in three, easy to remember statistics you shouldn't ignore.

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The efficacy of inbound has been proven. So let's say you're on board the inbound train and are already beginning to implement some of the best practices on your own. For instance, you may be blogging and creating awesome content right now, but are you really getting the most of inbound? 

Here are the four biggest signs it's time to engage with an inbound marketing agency.

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Video is a tool that is fantastic for increasing conversions and capturing the attention of your audience in the overly-saturated world we know as inbound marketing.

You may already know this and be on board with creating awesome and professional video for your marketing efforts. But where do you start? Doesn't creating video cost thousands of dollars to produce? And what do you do do with it once it's created?

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