Stacy Willis

Stacy Willis
As a senior account manager, I am my clients’ biggest advocate. Nothing pleases me more than delivering real, quantifiable results to clients that help them drive more business. I have a diverse background starting in the technical world then transitioning into marketing. My background in engineering gave me valuable problem-solving skills, lightning-fast learning abilities and truly instilled a “get things done” attitude that serves me very well in the marketing world. I believe in coaching others to success. I approach all relationships, especially those with clients, by asking how I can leave that person more informed, skilled or educated than I found them. Empowering clients with new knowledge, ideas and skills multiplies success. I hold a B.S. in Computer Engineering from UCLA, along with an MBA from San Diego State University. Additionally, I hold inbound and Hubspot certifications. I live in San Diego, California, with my husband, son, two dogs and three chickens (our little urban farm seems to add new members by the year). When I’m not working, I can be found outdoors running, hiking or traveling with my lovable little crew in tow.
Find me on:

Recent Posts

Your strategy for a trade show or event should never be created in a vacuum. It should always be a part of your larger marketing strategy and feed directly into your business goals. So, when planning for a trade show, make sure you're incorporating all of the channels which are a part of your normal strategy.

I've already talked about about incorporating inbound marketing and video into trade shows, so now let's talk about how you can make the most of social media at a show.

Just like any marketing strategy, your plan should be directly related to your goals. When deciding how to properly use social media to meet those goals, think about your funnel. Specifically you need a plan in place for reaching prospects at each stage: awareness, consideration, decision and even for current customers.

Now all you have to do is match your approach to your prospect's stage!

Read More

Share:

Video and trade shows have always been seen as two separate parts of a marketing strategy. Like two different dishes in a meal, they are both delicious, but not eaten and enjoyed simultaneously. Well, ever since I was a kid, I was always the one to mix all my food into a giant pile and eat it all at once. 

And that's just how you can look video and trade shows. Yes, they function well enough on their own, but put them together and you have something that is even tastier. So how do you do it?

The most successful combined video and trade show strategy should be broken down in a linear timeline: before, during and after the trade show. Read on to learn how.

Read More

Share:

I am always asked, "Stacy, should I focus on inbound or outbound marketing? Which works better? Which fits my situation?"

And I always wonder, why do we always force ourselves to pick one or the other?

When someone asks me if I want chocolate ice cream or cookie dough ice cream, I say, "Give me some Ben and Jerry's Half-Baked! Let me have the best of both!" It tastes so much better than either flavor alone, right? That's because, just like with any good recipe, the ingredients work together to create a much tastier dish.

Well, the same is true of inbound and outbound marketing. They don't have to be mutually exclusive. You can have both, and using them together can provide even better results than each of them individually.

So, let's talk about how you can integrate inbound marketing into your trade show strategy, a very common component of outbound.

Read More

Share:

Here at Quintain, we practice what we preach. "We eat our own dog food," you might say.

For instance, we spend an awful lot of time talking about personas and how incredibly important they are to marketing. They are so important that we start off every retainer engagement with clients by running persona interviews and speaking directly to their ideal customers.

Well, here's a fun fact: We do it for ourselves too.

Recently, I had the distinct pleasure of interviewing the head of commercial for a biotech startup, which specializes in scientific wellness (behavior coaching based on your very own DNA), about some new (and long-standing) trends in the marketing leadership world.

But since her insights on generating revenue were so compelling, I knew I had to share them with all of you. Here's what she had to say.

Read More

Share:

The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

How do you think about your contact database? Do you view it as lines of text in a spreadsheet, zeros and ones sitting on a server somewhere? Maybe you see it as a big audience you can talk to?

However you view your contact database, you are probably thinking about it as one thing. One big black box of stuff. Well, I have news for you. Your contact database is really a collection of individuals, and it is time to start treating them as such.

It all starts with how we think about our database. So before I dive into anything else, I need you to start thinking of your database as people, not as just "a database." Are you with me? Great, then let's talk about how you can revolutionize the way you treat those individuals!

Read More

Share:

Okay, I have a rant - a complaint, a sore spot - and I just have to get it off my chest.

Let me start by saying that I truly enjoyed my time at INBOUND. I learned a lot and came home with valuable insights. But there was one tiny, little point that kept nagging at me across various presentations. And the more I thought about it, the more I noticed it kept happening.

And the more I noticed it, the more I realized it wasn't tiny. It was huge. And it needed to be talked about:

We marketers are liars.

Read More

Share:

Let me start by telling you why I do what I do. I absolutely love finding ways to help others succeed. I live to see the people around me improve and grow. My job and my passion is helping those I care about win; be they friends, family or clients - let's face it, sometimes they all blend together.

So no matter who it is, I love nurturing people toward their goals.

Read More

Share:

Thinking about working with an agency to improve your inbound marketing? If so, you need to make sure you're getting the most out of your retainer.

What I mean by that is this: You should not only go into the relationship with your eyes wide open and a clear understanding of what you're going to be getting, you should also confirm you're not missing out on any of the basics.

To help you out, here is what your inbound marketing agency retainer should include, in order to be truly worth your while.

Read More

Share: