By: Liz Murphy
Liz Murphy

[Podcast] Creator's Block, Episode 17: How to Stop Sucking at Marketing Photography and Visuals

websites, creator's block, visuals

Creators_Block_iTunes-01.pngWhat Inspired This Episode?

Right now, the Quintain team is up in Boston at HubSpot’s annual INBOUND conference - but that doesn't mean we don't have a new episode of Creator's Block for you.

This week, Jessie-Lee and I invited my friend and immensely talented photographer Allison Zaucha to talk to us about a very important topic that most marketers overlook - or at the very least take for granted: the use of visuals and photography in their marketing. 

Even though we all have very different professional roles, we've all worked with businesses that are creating great content and telling compelling stories who completely fail, when it comes to leveraging visuals. 

It's a shame, too, considering how it's an indisputable fact how much visuals matter in the world of marketing and sales. 

So, grab a notebook, pull up a chair and listen as we unpack everything you need to be doing - or stop doing - when it comes to photography and visuals for your marketing and website projects.

Listen to this Episode:

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So, What Did We Talk About?

  • Allison's most recent show, book and project, Dreams That Could Be

  • Just how much does photography influence prospective buyers

  • What are the biggest sins we see businesses commit with photography and visuals

  • How the misuse of photography can cost a business lots of money (seriously)

  • Innovative ways to leverage social media to find new photographers

  • Should you invest in custom photography?

  • How do we make imagery decisions for our clients?

  • What are the most important things marketers should keep in mind when selecting their own images?

  • What should you look for in a professional photographer?

Get in Touch and Spread the Creator’s Block Love

What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can also say hi to me at @naptownpint and Jessie-Lee at @jhyphenl. You can also join us in the Creator's Block Podcast group on Facebook, where you can ask questions and get inspired.

And don’t forget - whether you love us or hate us - we would really appreciate you reviewing our podcast on iTunes

…until next week!