In the last year, video has gained attention as one of the most effective mediums for marketers. In fact, more than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content.
Here at Quintain, we work with lots of companies and just about every one of our clients has expressed interest in creating more video. The number one thing standing in their way is cost. I hear it time and time again. They're sold on the idea of video but don't always have the budget to bring in a professional crew.
The good news is that you can create video on your own and it doesn't require a big budget. That's just what I did this week in our brand new, in-house video studio.
Want to know how we built a professional-looking video studio for under $100? Watch the video (just over two minutes long) to find out...
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Building out your in-house video studio
Thanks to the folks at Wistia, we were able to build a video studio right in our office that enables us to create professional-looking videos at a fraction of the cost of hiring a crew. It all started when we read Wistia's blog, Setting Up a DIY Video Studio.
Then, we checked out some of the other resources in the Wistia learning center, including a post on The Down and Dirty Lighting Kit, which is basically a primer on creating studio-quality lighting using products found at Home Depot.
Here are the big takeaways:
- To create a great video, you need to film in a room free of ambient sound and without too much of an echo. Our storage room is perfect. It's not too big and it is full of cardboard boxes packed with promotional products - the perfect noise-deadening environment.
- It also helps to film in front of a clean backdrop. If you're lucky enough to have a blank wall painted a solid color, you've already got the perfect backdrop. But if you're like me, and your office doesn't have a big, empty wall just waiting to be featured in your next video, you can buy a roll of Savage widetone seemless background paper. We chose a roll of gray paper, which you can see behind me in the video above.
- Every great video needs lighting, and Wistia has done a great job of spelling out exactly how to build a lighting kit on the cheap. Just check out this blog. We did exactly what they said and went to Home Depot to purchase our lights. You can see the results in my video. Not bad, right?
- Of course, you can't produce a video without a camera and microphone. The good news is that you don't need to spend a ton of money on video gear. In fact, if you have a smart phone, you've got everything you need. (This blog tells you how to shoot on an iPhone and this one talks about how to choose a microphone).
Thank goodness for Wistia!
As you can tell, we followed their playbook to the letter and now we've got a fully functioning studio in our storage room. I'm pretty pleased with the quality of video we were able to shoot - all with supplies that cost less than $100!
With a solution this simple and inexpensive, there really is no excuse not to make video part of your content marketing strategy.