This post was inspired by a client who came to us for help with inbound marketing fresh off a website redesign by another web design company. Over the course of getting them set up and looking into their website's performance, we encountered quite a few SEO red flags.

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To delete or not to delete? That is the question.

Let me paint a picture. You've been using HubSpot for a while now, maybe a year or more. You're coming up on renewal and the amount of contacts you've collected mean that you're looking at having to graduate to the next level of account type.

Currently the Basic level account allows for 100 contacts, Professional gives you 1,000 and Enterprise allows you 10,000. At renewal time, if you are above your allotted contact level, HubSpot gives you two options: either increase your account level to the next tier or stay at the same level and pay a little extra for the number of contacts that you have over the limit.

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While inbound marketing can be an incredibly effective strategy to generate leads for your business, there are many reasons that it doesn't work for some businesses. One of these reasons is poor messaging. 

If you have been doing inbound marketing but aren't getting enough leads, or if you are getting the wrong kinds of leads, it may be because your messaging needs to be adjusted. 

Think about it - messaging is the foundation of everything we do as marketers, from writing website copy, to developing marketing collateral, to creating email blasts and social media posts. It is also the basis for the conversations that your sales team has with prospects. 

When your messaging is wrong, its like having too much space between the first and second dominos in a long line. When you mess this up, the rest of the dominos don't fall (and your marketing and sales efforts won't get the results you had hoped for). 

In this week's video (about 6 minutes long), I explain why messaging is so important, and what goes into building a company's messaging strategy.

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Cyber security marketing is a delicate art that requires a constant awareness of and attention to your audience. It's easy to get lost in the weeds of the technical details of your product or service, confusing your potential customers and making them miss the bigger picture. But if you don't provide enough information, you risk omitting important details that might have been a selling point for your prospects.

This dilemma prompts the question: How do you find the appropriate level of technical speak in your marketing message? Just how much is enough, and how much is too much?

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

There are a lot of inbound rules out there. Always put CTAs at the bottom of your blog, don't include navigation on a landing page, send your emails at 10am on Tuesdays (hint: Tuesday might not be the best day to send), etc. Point being, there are a lot of best practices or rules that may not be universal. One company's success with CTA placement or email send time may not apply to your industry or your service/product. 

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This week, I was talking with a prospective marketing client who asked me what we, as their agency, would do to increase the number of fans and followers that they have on Facebook. Social media is an incredibly effective marketing channel, and Facebook is probably the most popular of the major social networks. It's natural, as a business about to invest in a marketing agency, to wonder how that agency is going to leverage social media channels such as Facebook.

My answer to this question might surprise you.

What I told this particular prospect was that we as their agency wouldn't do a whole lot to increase the number of fans and followers they have. Want to know why?

In this week's video, I explain why Facebook fans and followers don't matter. Watch the video (just over four minutes long) to learn more.

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The internet is full of design tips and tricks for the typical layperson. After all, this is the kind of information that helps us to learn and develop new skillsand design is a skill like any other. It demands time, training and experience.

Yet most of these posts seek to simplify design down to a few bulleted lists, and to give birth to easy do-it-yourself (DIY) design.

The question, though, is whether or not your average Joe should be designing graphics and content themselves, or whether they – and their brand – are better off seeking professional help.

Liz and I focused this week's talk on when you should and when you should not try to do it yourself when it comes to design work. At the risk of sounding like a total design snob, I made it clear that there is a time and a place for DIY design, but it is very limited, and very much dependent on the preexisting skills and experience of the DIYer.

Tune in to hear our feelings on this week's topic!

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If you're looking for ideas for your next cyber security marketing campaign, it's easy to fall back on a fear-based approach. After all, the state of cyber security is a little frightening these days. In 2015, for example, the average cost of a data breach for a company in the United States was $6.5 million.

It's very common in cyber security marketing to use fear as the motivator for change. Most companies fall back on this tactic as they often don't know any better. It seems like this would be the best way to get your audience to understand why cyber security products or services are needed.

However, we are here to warn you, scaremongering tactics rarely work in cyber security marketing — and here's why.

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