Did you know that 61 percent of businesses currently use video as a marketing tool, according to Wyzowl?

That means twice as many of your competitors are using video in their marketing as those who aren't. Why? It’s simple, really. Video marketing is one of the most powerful marketing tools at your disposal, allowing businesses to provide a personal face and voice connection while demonstrating the features of their product or service.

Unfortunately, people often associate creating a professional B2B video with costing an arm and a leg. That same Wyzowl study also says that 15 percent of businesses say they don't use video because it's too expensive. While some types of videos can carry a hefty price tag, leveraging video as part of your marketing arsenal isn’t always just for big businesses or big budgets.

Let’s take a look at a few ways for businesses of all sizes to take advantage of video marketing without breaking the bank.

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Here at Quintain, we provide inbound marketing services to a lot of technology companies, from managed information technology (IT) service providers and to software as a service (SaaS) companies, to cyber security firms. While the products and services that each of these companies sell is as unique as they are, there is one thing they all have in common.

They are targeting IT buyers, an audience that is notoriously hard to reach through traditional inbound marketing methods. 

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A few months ago, I posted a question to Inbound.org, asking users to tell me how they would rate their own company's logo, on a scale of one to 10, and why. The responses were all very positive, each a rating of nine or even 10, and I enjoyed reading the reasons behind the ratings, all of which were varied and completely subjective. 

But it got us thinking. What is it that really makes a logo so great?

How can you, someone in charge of your company's branding, make sure that your logo and other brand elements aren't outdated or missing the mark?

In this week's episode, Liz and I explore the way people critique their own brands, and how they reach out to others for feedback as well. Ultimately, we find there is a balance between you taking charge of your brand, as someone who truly knows their own business, versus bringing other knowledgeable stakeholders into the discussion to really make sure your logo and brand are achieving the goals they were designed for.

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Video and trade shows have always been seen as two separate parts of a marketing strategy. Like two different dishes in a meal, they are both delicious, but not eaten and enjoyed simultaneously. Well, ever since I was a kid, I was always the one to mix all my food into a giant pile and eat it all at once. 

And that's just how you can look video and trade shows. Yes, they function well enough on their own, but put them together and you have something that is even tastier. So how do you do it?

The most successful combined video and trade show strategy should be broken down in a linear timeline: before, during and after the trade show. Read on to learn how.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Let's be honest: Most companies are unable to efficiently communicate the true value of their marketing efforts when it comes to trade shows. We know they cost a lot. We know they require a lot of time. And we know they generate a lot of unwanted stress.

But how do you calculate the true value and ROI of a trade show? That's a question we get asked a lot.

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In my opinion, technology has become the single biggest factor influencing the evolution of marketing. Yes, you could argue that customer behavior is a major influencer, but I believe that customer behavior is changing in large part because of technology, and not the other way around.

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We are no stranger to talking about blogging on the Creator's Block podcast. (We've talked about why people hate it so much, as well as three quick strategies for writing killer blog introductions.) Why do we talk about it so much? Because while we can all agree that blogging is an essential part of any successful inbound marketing strategy, it's also the marketing activity people tend to complain about the most. 

Specifically, there are two excuses that crop up in conversations both internally at Quintain and with our own clients time and time again. First, "I don't know what to write about." Second, "But I don't have any time to write a blog - I am so busy!"

So, on today's episode of Creator's Block, Shelby and I aren't just complaining and commiserating - we're providing you with tested strategies and tips for picking great topics and finding the time to blog. (Spoiler alert: You have more to say than you think, and guess what? We're all busy.) Enjoy!

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I am always asked, "Stacy, should I focus on inbound or outbound marketing? Which works better? Which fits my situation?"

And I always wonder, why do we always force ourselves to pick one or the other?

When someone asks me if I want chocolate ice cream or cookie dough ice cream, I say, "Give me some Ben and Jerry's Half-Baked! Let me have the best of both!" It tastes so much better than either flavor alone, right? That's because, just like with any good recipe, the ingredients work together to create a much tastier dish.

Well, the same is true of inbound and outbound marketing. They don't have to be mutually exclusive. You can have both, and using them together can provide even better results than each of them individually.

So, let's talk about how you can integrate inbound marketing into your trade show strategy, a very common component of outbound.

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