Smart content allows you to personalize the content (think words, images, other page elements) that your audience sees on your website pages, landing pages, blog and emails. This is a great way to improve user experience and, as a result, increase visitor-to-lead conversions.
There are so many different ways that smart content can be used, and unfortunately, most of us (agencies and their clients alike) barely scratch the surface.
In this week's video, I'm talking about all the different ways you can use HubSpot's smart content. Watch the video (about five minutes long) to learn more.