Lots of the companies that we work with use HubSpot for their marketing and in many cases, one of the big reasons they decided to purchase HubSpot was the ability to use smart content.

Smart content allows you to personalize the content (think words, images, other page elements) that your audience sees on your website pages, landing pages, blog and emails. This is a great way to improve user experience and, as a result, increase visitor-to-lead conversions. 

There are so many different ways that smart content can be used, and unfortunately, most of us (agencies and their clients alike) barely scratch the surface.

In this week's video, I'm talking about all the different ways you can use HubSpot's smart content. Watch the video (about five minutes long) to learn more.

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We're back with another episode to help you unlock your business' blogging potential. This week, we're pulling back the curtain on "how the sausage gets made" - more specifically, the physical act of organizing a blogging strategy and actually getting them written.

This topic is important, because so many people don't talk about it.

They'll wax poetic about developing the right strategy around blog topics, bringing in contributors and the value of having a strong promotion strategy, but there isn't much out there on how to actually create a blogging process that is sustainable for your business.

So, tune in as I take Shelby through how we create blogs for clients, and what processes may (or may not) be well-suited to your organization. There's a bit of tough love thrown in for good measure - as I've said before, content doesn't just appear from the sky - but I think we all came out better for it. Enjoy!

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Have you been using your marketing automation tool for more than a year? If so, I’m guessing it looks a little something like a teenage girl’s bedroom. It is probably incredibly messy: clothes, shoes and make-up thrown everywhere, the bed and floor completely hidden from view.

The room’s owner may struggle to find shoes that match, distinguish clothes that are dirty from those that are clean or valiantly search for her cell phone amid the mess to no avail.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Whether you're a business owner, marketing executive or sales rep, your ability to succeed at your job depends to a large degree on your company's lead flow. But not all leads - or the source they came from - are created equal.

SlideShare is an often overlooked channel that can deliver high quality inbound leads, but most companies don't understand how to take advantage of it.

I'm going to break it down for you, so read on to learn why SlideShare is worth investing your time in, and to get specific tactics you can use to generate leads from your SlideShare presence.

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As a designer who's worked almost exclusively for a marketing agency, I've noticed the divide that exists between designers who work freelance and those that work within larger firms. We are so much alike, yet our experiences can vary so widely since there are pros and cons to each path.

Even when I started out, the decision was whether to work for an agency – or perhaps internally within a company's own marketing department – or to head out on my own as a freelancer. And it begs the question, which is better, the freelance design life, or designing within an agency?

This week, Liz let me nerd out over design things with Joe Barsin, an Annapolitan freelance graphic designer whose work many Maryland locals will recognize under the Citizen Pride brand. He also brought us some awesome stickers, because he's just that cool.

With promptings from Liz, Joe and I talked about our own experiences in the agency and freelance worlds, and we discussed how Joe has managed projects as both a freelancer as well as creative director working with freelancers.

Check out the podcast below, and definitely check out Joe's design work

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