Over the course of the year, I talk to hundreds (maybe even thousands) of entrepreneurs and sales and marketing executives that are interested in using inbound marketing to grow their business. They've seen the data about how effective it is and they've heard the success stories. In some cases, these are big corporations with large budgets, but I also see my fair share of small businesses who don't have a ton of money to throw at their marketing efforts. In these cases, one of the key questions is often "how can I compete with the 800 pound gorilla in my space?"
Big companies tend to have big budgets, and with a big budget you can really saturate your market with content. The more content you produce, the higher the likelihood that you will get found when some realizes they have a need for whatever it is you are selling.
Given these facts, how can a little company hope to get results?
The other day, I was talking with the owner of an independent insurance brokerage about just this challenge. We do a lot of work with companies in the insurance industry, so I had some strong opinions about this. The bottom line is that there definitely are ways to compete effectively against the big guys and that is exactly what I covered in this week's video blog.
Want to know exactly how little companies can take on market leaders and win business with inbound marketing? Watch the video (just over 6 minutes long).