In the last year, video has gained attention as one of the most effective mediums for marketers. In fact, more than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content. 

Here at Quintain, we work with lots of companies and just about every one of our clients has expressed interest in creating more video. The number one thing standing in their way is cost. I hear it time and time again. They're sold on the idea of video but don't always have the budget to bring in a professional crew.

The good news is that you can create video on your own and it doesn't require a big budget. That's just what I did this week in our brand new, in-house video studio.

Want to know how we built a professional-looking video studio for under $100? Watch the video (just over two minutes long) to find out...

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As Quintain's dedicated content manager, I spend as much time creating content as I do reviewing content created by others. That means I have a front row seat to all of the editorial quirks and idiosyncracies of my fellow Quintain team members, our clients and... well, myself. (Alas, I am not perfect.)

Then, a couple of weeks ago, I noticed something that almost everyone was doing - once again, including yours truly.

Most content creators - whether you're a marketer, or you're burning the midnight content oil for your own business - make wimpy word choices when framing their ideas or offering advice based on what is often years of experience. They play it safe and use apologetic language that undermines their authority and the power of their content. 

For those of you sitting there saying, "I'm not 100 percent sure what you mean, but I am not the kind of person to be a wimp about anything," I get it. In person, you stand behind your ideas. In meetings, you speak with conviction and confidence. But who are you once you get behind a keyboard?

You'd be surprised by how many seasoned industry pros succumb to apologetic writing, no matter how much of a rockstar they are face-to-face. What's worse, they don't even realize they're doing it. 

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Did you know that 61 percent of businesses currently use video as a marketing tool, according to Wyzowl?

That means twice as many of your competitors are using video in their marketing as those who aren't. Why? It’s simple, really. Video marketing is one of the most powerful marketing tools at your disposal, allowing businesses to provide a personal face and voice connection while demonstrating the features of their product or service.

Unfortunately, people often associate creating a professional B2B video with costing an arm and a leg. That same Wyzowl study also says that 15 percent of businesses say they don't use video because it's too expensive. While some types of videos can carry a hefty price tag, leveraging video as part of your marketing arsenal isn’t always just for big businesses or big budgets.

Let’s take a look at a few ways for businesses of all sizes to take advantage of video marketing without breaking the bank.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Here at Quintain, we provide inbound marketing services to a lot of technology companies, from managed information technology (IT) service providers and to software as a service (SaaS) companies, to cyber security firms. While the products and services that each of these companies sell is as unique as they are, there is one thing they all have in common.

They are targeting IT buyers, an audience that is notoriously hard to reach through traditional inbound marketing methods. 

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A few months ago, I posted a question to Inbound.org, asking users to tell me how they would rate their own company's logo, on a scale of one to 10, and why. The responses were all very positive, each a rating of nine or even 10, and I enjoyed reading the reasons behind the ratings, all of which were varied and completely subjective. 

But it got us thinking. What is it that really makes a logo so great?

How can you, someone in charge of your company's branding, make sure that your logo and other brand elements aren't outdated or missing the mark?

In this week's episode, Liz and I explore the way people critique their own brands, and how they reach out to others for feedback as well. Ultimately, we find there is a balance between you taking charge of your brand, as someone who truly knows their own business, versus bringing other knowledgeable stakeholders into the discussion to really make sure your logo and brand are achieving the goals they were designed for.

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Video and trade shows have always been seen as two separate parts of a marketing strategy. Like two different dishes in a meal, they are both delicious, but not eaten and enjoyed simultaneously. Well, ever since I was a kid, I was always the one to mix all my food into a giant pile and eat it all at once. 

And that's just how you can look video and trade shows. Yes, they function well enough on their own, but put them together and you have something that is even tastier. So how do you do it?

The most successful combined video and trade show strategy should be broken down in a linear timeline: before, during and after the trade show. Read on to learn how.

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Let's be honest: Most companies are unable to efficiently communicate the true value of their marketing efforts when it comes to trade shows. We know they cost a lot. We know they require a lot of time. And we know they generate a lot of unwanted stress.

But how do you calculate the true value and ROI of a trade show? That's a question we get asked a lot.

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