The topic of cheap logo design, or low-cost design work in general, is one that quickly causes riots to break out in the design community. Keyboards sailing through the air, potted succulents shattered on the floor. Designer anarchy.
Or, at the very least, passive-aggressive comment chains on social media.
But what are the reasons business owners turn to cheaper design options in the first place? More importantly, what do you stand to lose by going with a cheap design, and what might you gain?
I will always be an advocate for good, labor-intensive creative work, but the prevalence of cheap, quick design work can't be denied.
In this episode of the Creator's Block podcast, Liz and I walk the line between these two extremes and dive into the positives and negatives of "low-rent" logo design, and what they mean for the people who write the checks.
We also talk about what business owners truly miss out on by not being involved enough in the logo design process, or by overlooking what is essentially the cornerstone of their entire visual brand.
In the end we came to a similar, simple conclusion: You get what you pay for.