When you’re involved in the inbound marketing world, you hear the phrase “buyer’s journey” a lot. It's used when we discuss audience personas and when we try to figure out where to find prospects and how to reach out to them. But in case you need a simple, clear picture of what the buyer’s journey truly is, or you want an easy way to explain it to your clients and coworkers, listen up.

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HubSpot has a wealth of inbound marketing knowledge that they share in their blogs, but some of my favorite blogs are those that include flowcharts. I am a visual learner, and infographics, diagrams and flowcharts can be some of the best ways to simplify content and data and get straight to the point.

But aside from a well-designed, well-researched infographic full of informative data, the charm of a flowchart can come from the inclusion of humor and humanization. People often enjoy reading blogs that are written by real people with real opinions. People Do Not Follow Blogs; They Follow Other People.

And just because the format may be a little different, flowcharts don't have to be any less relatable or captivating.

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One of the keys to a comprehensive inbound marketing strategy is having fully developed buyer personas - or as I described to a client recently - knowing your audience. Who is your ideal client? How will we define what constitutes a good lead? Whether you're in the B2B or B2C realm, all marketers can agree that we market to people. When we lose sight of that concept, marketing isn't as effective and we don't typically see the kinds of results we're looking for. 

When marketing is poorly targeted, people don't just unsubscribe from your emails, they emotionally unsubscribe from your brand. Marketing doesn't have to be boring. It can be clever and witty as long as it serves a purpose for your audience. What do I mean by "serves a purpose"? I'm talking about creating marketing that solves peoples' problems or answers their questions.

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At Quintain, we specialize in helping clients design and implement inbound marketing strategies. This approach represents a fundamental shift in the way companies market themselves, and is a fantastic opportunity for businesses of any size to fine tune their marketing strategy and attract new customers.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

It’s something you learn in Marketing 101 – to be effective, your marketing efforts need to be directed at a well-defined target audience. Most businesses are great at coming up with a list of targets. For example, a client in the commercial real estate industry recently sent me a list of her target audience that read simply “building owners, business owners, and leasing agents.” I suppose you could call this a target audience, but how does this list really help my client design an effective marketing campaign?

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