One of the most important things you can do as a marketer is to step back, take off your marketing goggles and remember that you, too, are a consumer.
As a designer who builds out marketing email templates, I love to read through my variety of business newsletters and marketing emails, because they shows me where other businesses are finding success. And I've noticed recently that many companies are beginning to play around with plain-text emails versus their normal, branded HTML emails.
And my marketing geekiness might be showing a bit here, but I find it fascinating.
In this week's episode, Liz and I fight a little over the common debate between over-designing and under-designing marketing emails – and we see how plain-text compares to HTML. We ask: How far should we take email design, or should they be designed much at all?
And like the conclusion of pretty much any marketing discussion, everything really comes down to knowing our audience...