While inbound marketing can be an incredibly effective strategy to generate leads for your business, there are many reasons that it doesn't work for some businesses. One of these reasons is poor messaging. 

If you have been doing inbound marketing but aren't getting enough leads, or if you are getting the wrong kinds of leads, it may be because your messaging needs to be adjusted. 

Think about it - messaging is the foundation of everything we do as marketers, from writing website copy, to developing marketing collateral, to creating email blasts and social media posts. It is also the basis for the conversations that your sales team has with prospects. 

When your messaging is wrong, its like having too much space between the first and second dominos in a long line. When you mess this up, the rest of the dominos don't fall (and your marketing and sales efforts won't get the results you had hoped for). 

In this week's video (about 6 minutes long), I explain why messaging is so important, and what goes into building a company's messaging strategy.

Read More

Share:

There are a lot of inbound rules out there. Always put CTAs at the bottom of your blog, don't include navigation on a landing page, send your emails at 10am on Tuesdays (hint: Tuesday might not be the best day to send), etc. Point being, there are a lot of best practices or rules that may not be universal. One company's success with CTA placement or email send time may not apply to your industry or your service/product. 

Read More

Share:

This week, I was talking with a prospective marketing client who asked me what we, as their agency, would do to increase the number of fans and followers that they have on Facebook. Social media is an incredibly effective marketing channel, and Facebook is probably the most popular of the major social networks. It's natural, as a business about to invest in a marketing agency, to wonder how that agency is going to leverage social media channels such as Facebook.

My answer to this question might surprise you.

What I told this particular prospect was that we as their agency wouldn't do a whole lot to increase the number of fans and followers they have. Want to know why?

In this week's video, I explain why Facebook fans and followers don't matter. Watch the video (just over four minutes long) to learn more.

Read More

Share:

The internet is full of design tips and tricks for the typical layperson. After all, this is the kind of information that helps us to learn and develop new skillsand design is a skill like any other. It demands time, training and experience.

Yet most of these posts seek to simplify design down to a few bulleted lists, and to give birth to easy do-it-yourself (DIY) design.

The question, though, is whether or not your average Joe should be designing graphics and content themselves, or whether they – and their brand – are better off seeking professional help.

Liz and I focused this week's talk on when you should and when you should not try to do it yourself when it comes to design work. At the risk of sounding like a total design snob, I made it clear that there is a time and a place for DIY design, but it is very limited, and very much dependent on the preexisting skills and experience of the DIYer.

Tune in to hear our feelings on this week's topic!

Read More

Share:

The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

If you're familiar with Quintain or have read our blogs or watched my vidoes, you probably know that we are (among other things) an inbound marketing agency. We're big believers in the power of inbound to increase your visibility online and generate leads for your business, but skeptical enough to acknowledge that it's not a panacea.  

Marketers who take a "purist" approach to inbound will, in my opinion, have trouble getting great results. Why? A lot has changed since HubSpot introduced the concept of inbound marketing 10 years ago, and what worked so well then doesn't do the trick today.

In this week's video, I'm sharing my observations about what is NOT working with inbound marketing as well as specific things you can do to address these challenges and get better results. 

Watch the video (just over eight minutes long) to learn more.

Read More

Share:

Not long ago, Pepsi came under fire for a television advertisement, featuring Kendall Jenner, and for good reason. To put it mildly, the soda giant stumbled in their attempt to leverage a political conversation to sell soda, and it fell flat with consumers. 

(Heck, they even got parodied by SNL.)

So, this week, Shelby and I discuss what went wrong with that ad and what marketers can learn from it, as well as how businesses can effectively "newsjack" for their own marketing, without becoming a social media - and late night television - punchline.

Read More

Share:

As a Platinum-level HubSpot parnter and the owner of an experienced inbound marketing agency, I frequently speak to companies that are looking to hire a marketing agency. In the course of these conversations, I regularly discover that the business owners and marketing execs I'm talking with are suffering from a common misconception in that they think by hiring an agency they won't have to devote any time to their marketing. 

Wrong.

Just because you hire a marketing agency, it doesn't mean you can be hands off and take a "set it and forget it" approach to your marketing. This is especially the case if you have high expectations for the impact that your marketing investment will have on your business. 

In this week's video, I break down how much time you should expect to spend working with your agency, and how you might need to adjust your expectations depending upon your level of commitment. Watch the video (just over 4 minutes long) to learn more.

Read More

Share:

Creator's Block co-host Liz Murphy is away this week, so I had a very special guest join me on this week's episode – previous Creator's Block co-host Jessie-Lee Nichols!

(cue raucous applause and cheering)

So essentially, while the word nerd is away, the designers will play!

In this week's episode, Jessie-Lee and I bring back the topic of brand style guides in order to dive into what goes into a successful visual style guide – it's more than just logos. We also go over why we use them in the first place, how we get buy-in from our teammates and how we build them out. Plus, I get a little peek into Jessie-Lee's new life as an in-house marketing manager, and how this has driven her to start building out a brand style guide for her company.

Listen in to hear what we have to say, and to hear Jessie-Lee's wonderful voice again!

Read More

Share: