Pop quiz: What is the buyers journey?

We've talked about this a few times, but if you don't want to go track down the answer, here's the short version: The buyer's journey is the method in which modern consumers make purchasing decisions by navigating a path (or journey) that leads them from ignorance to the solution to their problem (hopefully your solution) through independent research.

There's a catch, however: Most modern buyers simply don't need you anymore.

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Thinking about working with an agency to improve your inbound marketing? If so, you need to make sure you're getting the most out of your retainer.

What I mean by that is this: You should not only go into the relationship with your eyes wide open and a clear understanding of what you're going to be getting, you should also confirm you're not missing out on any of the basics.

To help you out, here is what your inbound marketing agency retainer should include, in order to be truly worth your while.

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I like to think of inbound marketing a lot like exercise. There are huge benefits in both the short and long term, they just look very different from each other. The day you start exercising, your body starts reaping benefits, including reduced blood pressure and improved mood. Those benefits just look very different - and aren't nearly as evident from the outside - as the long-term benefits of exercise that people typically think of like weight loss, muscle gain or performance improvement.

While they may not be as glamorous, I'd argue that the short term inbound marketing results are just as important as the long term ones. It's just about changing your perspective and setting your expectations.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Do you make it a habit to check out the menu of a new hotspot in town before making a reservation? I know I do. I’m guilty of researching everything and anything before I make an investment, large or small.

I check out menus before going out to dinner. I read book reviews before downloading a new novel. I peruse concert line-ups before I buy a ticket. I read travel articles before I book a trip - Spirit Airways? No thanks. In fact, for all of the spontaneous decisions that I claim I love to make, I certainly put in a lot of time and effort into researching before I commit.

And Google has figured out I'm not alone.

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The automotive industry faces several significant challenges when it comes to marketing and selling cars. The market is crowded, and the internet has forced the industry to change the way cars are sold. They're not the only industry facing these types of changes. Most businesses have had to adapt to the reality that the internet has empowered consumers like never before. With access to thousands of sites that share pricing, discounts, product reviews and more, it's clear the consumer controls the buying cycle.

Things are no longer sold. They are bought.  

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During my time playing baseball at Jacksonville University, I had the tremendous opportunity to train with legendary pitching coach Tom House. Coach House is widely known as one of the premier gurus/teachers of pitching mechanics in the world. Although some of his methods may seem a little out there, they work. The proof is in his results.  

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At Quintain, we specialize in helping clients design and implement inbound marketing strategies. This approach represents a fundamental shift in the way companies market themselves, and is a fantastic opportunity for businesses of any size to fine tune their marketing strategy and attract new customers.

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