When it comes to inbound marketing, most people forget inbound sales, the other side of the inbound coin. 

Together, inbound marketing and inbound sales are the secret for converting more leads and closing more deals. HubSpot's sales tools are designed to support the opposite approach to the traditional strategies of cold calls. They are built as a personalized platform that will help you understand your customers better and provide your sales team with the tools they need to build, automate and accelerate their sales process.

So today, I want to take a look at these tools and show you what I see as each of their biggest advantages. 

Let’s dive in.

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The internet has helped to make inbound lead generation a much easier task, but in other ways, it's also complicated the process of closing deals. For example, you don't have as much time with an opportunity as you had in the past, because your competitors are always waiting around the corner to scoop up any potential clients who get impatient or who fall through your fingers.

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This week, I'm excited to share my insights from HubSpot's INBOUND16 conference. We took 10 members of our team up to Boston for INBOUND and spent the week immersing ourselves in sales and marketing topics along with 20,000 other attendees.

The topics covered at INBOUND spanned everything from the basics (email marketing, social media, etc.) to some stuff that seems a bit more like science fiction, like virtual and augmented reality. 

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Content mapping is the essential process of matching your content to the appropriate stage of the buyer's journey. But you're probably wondering, "How the heck does content mapping help my sales team close more deals?"

Good question.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

It's been crazy busy around here at Quintain as we get ready to head off for HubSpot's INBOUND16 conference next week. We're bringing 10 members of our team including marketing managers, account managers, web designers, graphic designers and our content manager - so if you're planning to be in Boston for INBOUND, reach out to us and let's get together.

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I admit it. I've been in a blogging rut for the last few months. I haven't written anything new and haven't had the energy to even think about creating a long form, written blog post. It happens, but it shouldn't stop me (or anyone else) from creating content because the fact is that content doesn't always need to be written

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* I know that "hate" is a strong word, but pushy salespeople really get me worked up. 

True story: I just got home from a long day at work and I'm trying to make dinner for my kids. While I'm juggling a hot pan and a pot of boiling water, my dogs need to be fed and let outside, and I need to go through the mail that was delivered today. In the middle of it all the phone rings. It's "Mai" calling and she wants to know how I'm doing - how I'm really doing. The problem is that I don't know Mai and I don't know why she is calling, so I'm not quite sure why she would think I would interrupt my evening routine to have a conversation about how I'm really doing. Instead, I ask where she is calling from and before answering, she repeats her entire opening monologue which I now realize is clearly scripted. Then, instead of telling me where she is calling from, she goes on to say that she can help people like me get out of debt and asks if I feel like I could use her help. 

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The number of companies practicing inbound marketing (or content marketing, as some call it) has grown dramatically in the last several years, and there is research to prove it. According to Marketing Profs and the Content Marketing Institute (see their 2015 B2B Content Marketing Study), 86% of B2B companies and 77% of B2C companies are using some form of inbound marketing. 

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