Here at Quintain, we practice what we preach. "We eat our own dog food," you might say.

For instance, we spend an awful lot of time talking about personas and how incredibly important they are to marketing. They are so important that we start off every retainer engagement with clients by running persona interviews and speaking directly to their ideal customers.

Well, here's a fun fact: We do it for ourselves too.

Recently, I had the distinct pleasure of interviewing the head of commercial for a biotech startup, which specializes in scientific wellness (behavior coaching based on your very own DNA), about some new (and long-standing) trends in the marketing leadership world.

But since her insights on generating revenue were so compelling, I knew I had to share them with all of you. Here's what she had to say.

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It seems like we blinked and another fruitful, exciting year at Quintain flashed before our eyes - and as we shared in the past, we had a lot to be thankful for in 2016. However, as we look ahead to 2017, we find ourselves prepping for the embrace of new ideas, strategies and opportunies.

(And we all know the best way to figure out where you want to go is to first reflect on where you've been.)

So, before we say goodbye to this year, we're taking this moment to share with you what our professional resolutions are for ourselves, as well as our advice to others looking to make the most of their upcoming marketing and sales goals in the coming year. Enjoy! 

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The word "free" has an inherently positive connotation. It can't be helped. Free software trials, free samples of food as you walk through the grocery store. Free always sounds like the best deal.

So why would we ever debate free vs. paid stock photos?

We're smart business professionals, so as great as it sounds, we know that free doesn't live up to our expectations. At the outset, free sounds like music to your ears, but then you have to stop and ask yourself what the catch is.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Many people understand the concept of branded material. It is a common sighting at any company sponsored event and can be found virtually everywhere we look. Since it has become so commonplace, many marketers have brushed it under the rug and deemed it the "ugly stepsister" to inbound. It's not really valuable, but those branded pens are a necessary evil, right?

While this reputation has seemed to stick for some people, I'm here to tell you that promotional items can be just as valuable as the blog you just wrote, or the social media strategy you developed. And here's why.

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Everyone has different feelings when it comes to networking. Some are networking pros who understand the benefits that come out of bringing different experts and thought leaders together under the same roof. Others have been to less-engaging and not-so-educational meet ups where they felt like their time was wasted – slowly and painfully. And then there are those who prefer not to network at all. Just because.

For the most part, however, I think we can all agree these events are beneficial; we just don’t know if they’re right for us. We’re marketers, and while there is a fundamental understanding that we need to network, we’re also busy people who can’t afford to waste time.

So what is it about conferences and networking events that make them so worthwhile? Often it's not just what happens at those events, but what you're able to do afterward, as well.

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How do you start your Mondays? I’m not talking about the three snoozes before getting up, the stepping on your hairbrush on the way to the bathroom (just me?), or even the rummaging through your fridge for something - anything - edible to bring for lunch… I’m talking about the you after your first cups of caffeine, the you sitting down at your desk, turning on your computer, ready to start your workday.

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It can always be a little disconcerting when you walk into your favorite retail store, start searching for that one product you love (you know exactly where to find all of your favorite brands, of course), but you can't seem to find it.

But it's there. It's right in front of you, In fact, it never moved. But you didn't notice it at first, because the company changed the look of the packaging. Again!

It's frustrating, isn't it? The new product design isn't doing a good enough job representing the brand style that you were familiar with.

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