John Wanamaker once stated this now famous quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Wanamaker passed away in 1922.  Assuming that business practices have progressed since then, one would hope that his quote is just funny, not true. Sadly, it is still as relevant as the day he said it.

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In order to eliminate frustrations and lack of results, marketing and sales have to work together.  Beginning with everyone being on the same page with the end goal, there are certain points that will greatly increase the likelihood of success for everyone.  Below are three ways to bridge the gap between marketing and sales.

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It’s something you learn in Marketing 101 – to be effective, your marketing efforts need to be directed at a well-defined target audience. Most businesses are great at coming up with a list of targets. For example, a client in the commercial real estate industry recently sent me a list of her target audience that read simply “building owners, business owners, and leasing agents.” I suppose you could call this a target audience, but how does this list really help my client design an effective marketing campaign?

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!