Welcome to our second minisode! This week, our graphic designer, Shelby Clarke, joins me as co-host in Jessie-Lee's absence. (Long-time listeners will remember her from our episode about brand style guides.)

But this time, our topic wasn't one of our choosing. Instead, it came from one our awesome Creator's Block listeners, Frances (Hi, Frances!), who writes:

"How about a minisode on how to pick stock photography? I listened to the episode about why you prefer not to use stock photos but there are times when there aren't other options. I have one of those projects coming up. We need to 'refresh' the HR section of our website but our employees scatter whenever they see a camera. It's like everyone is in the witness protection program!"

As someone who prefers being behind the camera, I empathize with her employees. But as a content manager and marketer who leverages stock photos every single day as part of my job, I also understand her challenge - and so does Shelby.

So tune in to hear us unpack this topic. We share our best practices, pro tips, favorite tools and absolute no-no's, when it comes to stock photography.

And if you have a question you'd like us to tackle on a future episode, let us know in the comments!

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The word "free" has an inherently positive connotation. It can't be helped. Free software trials, free samples of food as you walk through the grocery store. Free always sounds like the best deal.

So why would we ever debate free vs. paid stock photos?

We're smart business professionals, so as great as it sounds, we know that free doesn't live up to our expectations. At the outset, free sounds like music to your ears, but then you have to stop and ask yourself what the catch is.

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Finding great photos for the marketing content that your business puts up online can be hard.

While you might want to simply Google search and snag the first image that pops up in the results, that's not a good idea. Why? If the image you want to use isn't yours, you need to have the rights to use it. And that usually means spending a lot of time digging through stock photo sites.

But that's not even the real problem. Not only do we need images that we are allowed to use legally, we need great images that will capture our audience's attention and we aren't sure where or how to start looking.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!