Promotional products rock. They not only attract new clients, but they keep your current ones happy and increase brand recognition simultaneously, taking your business to a whole new level. Like I said, awesome.
Some people may think that promotional products cost a lot of money, but it’s totally an investment worth making. Year after year, they have been proven a fun, cost-effective way to market your company without (a) breaking the bank, and (b) exerting too much brainpower and time.
What I want to convey today is the importance of not just picking a product and giving it away. It’s about a bigger picture: developing a comprehensive promotional strategy in mind designed to produce results you can measure.