Here at Quintain, we practice what we preach. "We eat our own dog food," you might say.
For instance, we spend an awful lot of time talking about personas and how incredibly important they are to marketing. They are so important that we start off every retainer engagement with clients by running persona interviews and speaking directly to their ideal customers.
Well, here's a fun fact: We do it for ourselves too.
Recently, I had the distinct pleasure of interviewing the head of commercial for a biotech startup, which specializes in scientific wellness (behavior coaching based on your very own DNA), about some new (and long-standing) trends in the marketing leadership world.
But since her insights on generating revenue were so compelling, I knew I had to share them with all of you. Here's what she had to say.