When you go to the grocery store to buy produce, how do you select it? Do you look for the produce that is old, dry and withered up? Do you grab the greenest banana you can find? Or do you look for avocado that has just that right amount of soft smooshiness to taste perfect?

It's just like Goldilocks and the three bears: You want to find just the right mix of freshness and ripeness. Your website should be no different than your produce selection - you need to keep it fresh, but it's a balancing act - and it's time to start treating it that way.

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Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it's easy to succumb to a free-fall down a well of conflicting or never-ending questions.

For example, does effective keyword research take a long time? How does the inbound approach to search ranking actually work? What are the best tools? How can you compete for those super popular keywords, anyway? Or should you even bother with those at all?

Learn How to Build a Marketing and Sales Dashboard That Measures the Metrics That Really Matter.

These are just some of the most commonly asked questions when it comes to the age-old debate on whether or not keyword research still works. Let’s take a deeper look.

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Here’s the thing about SEO (search engine optimization): Whether you’re a marketer or a business owner managing your own web presence, it matters. A lot. But trying to define what it means to “be good at SEO,” can be a challenge. Rules are constantly changing, and the algorhithms used to place and rank pages in search results continue to evolve as Google and other search engines out there adapt how they determine whether or not a page is “relevant.”

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Contrary to popular belief, search engine optimization (SEO) goes beyond keywords. In fact, Google (and other search engines, consider lots of different factors, from those trusty keywords, to page load time, domain maturity and more when they determine where to rank your site in search engine results pages (SERPs). If you've mastered keyword optimization and want to take your SEO skills to the next level, images are a great place to start.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out?

Simple, make it mind blowing!

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Search engine optimization. You've heard of it (you probably refer to it as "SEO"), you know its important, but it never seems to get the attention it deserves when it comes to website redesigns. More often than not, web design companies look at pages, look at the on page copy, determine the keyword and work their SEO magic. 

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Welcome back to another episode of Quintain Marketing's inbound marketing and sales podcast, He Said, She Said! This week's episode is all about Google's April 21 algorithm update. Some have called it "MobileGeddon" and others have said it will be the "SEOpocalypse." Bottom line - if your website isn't mobile friendly, expect to see a BIG drop in traffic starting later this month.

Listen to this week's episode to learn:

  • How to know if your website will be impacted when Google rolls out this change on April 21, 2015
  • What you can do to make sure your search ranking doesn't suffer
  • How often you should be updating your website and what you should be budgeting for it

This is going to be a BIG change for anyone using a mobile device to search Google and it will have an even BIGGER impact on companies that don't have mobile-optimized websites, so make sure you listen to know how you'll be affected.

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Often in marketing, it seems that our priorities are sometimes skewed. When clients say things like "I want to be number one on Google," we often have to dive a little deeper because ultimately marketing is based on goals - and the goals our clients usually have are revenue based. Marketing should generate more leads resulting in more sales and more revenue, right? So when someone tells me they want to rank at the top of Google's search results, I ask them things like:

  • What do you want to rank for?
  • Why do you want to rank number one on Google search results?
  • Is this really going to help you get the results that really matter - leads, revenue and all of those fun things that are going to grow your business? 
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One thing that Inbound Marketing really does well is help you get to know your target audience. By defining your audience personas, you can determine what content to create and how and where to market it for the biggest bang for your buck. As you dive into your inbound strategy and look at how your website reflects your buyer's journey, you may start thinking about optimizing your site for search engines. 

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