Your strategy for a trade show or event should never be created in a vacuum. It should always be a part of your larger marketing strategy and feed directly into your business goals. So, when planning for a trade show, make sure you're incorporating all of the channels which are a part of your normal strategy.

I've already talked about about incorporating inbound marketing and video into trade shows, so now let's talk about how you can make the most of social media at a show.

Just like any marketing strategy, your plan should be directly related to your goals. When deciding how to properly use social media to meet those goals, think about your funnel. Specifically you need a plan in place for reaching prospects at each stage: awareness, consideration, decision and even for current customers.

Now all you have to do is match your approach to your prospect's stage!

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!