Your strategy for a trade show or event should never be created in a vacuum. It should always be a part of your larger marketing strategy and feed directly into your business goals. So, when planning for a trade show, make sure you're incorporating all of the channels which are a part of your normal strategy.

I've already talked about about incorporating inbound marketing and video into trade shows, so now let's talk about how you can make the most of social media at a show.

Just like any marketing strategy, your plan should be directly related to your goals. When deciding how to properly use social media to meet those goals, think about your funnel. Specifically you need a plan in place for reaching prospects at each stage: awareness, consideration, decision and even for current customers.

Now all you have to do is match your approach to your prospect's stage!

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We think we're pretty good at what we do and, more importantly, our clients feel the same way. If you are a small business owner with annual revenue of less than $20 million, you should take a real hard look at outsourcing your marketing to a company like ours. Why? Because what got you to where you are is not going to get you to where you want to go. I’ll give you four examples of what I mean.
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