Did you know that 61 percent of businesses currently use video as a marketing tool, according to Wyzowl?

That means twice as many of your competitors are using video in their marketing as those who aren't. Why? It’s simple, really. Video marketing is one of the most powerful marketing tools at your disposal, allowing businesses to provide a personal face and voice connection while demonstrating the features of their product or service.

Unfortunately, people often associate creating a professional B2B video with costing an arm and a leg. That same Wyzowl study also says that 15 percent of businesses say they don't use video because it's too expensive. While some types of videos can carry a hefty price tag, leveraging video as part of your marketing arsenal isn’t always just for big businesses or big budgets.

Let’s take a look at a few ways for businesses of all sizes to take advantage of video marketing without breaking the bank.

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Video and trade shows have always been seen as two separate parts of a marketing strategy. Like two different dishes in a meal, they are both delicious, but not eaten and enjoyed simultaneously. Well, ever since I was a kid, I was always the one to mix all my food into a giant pile and eat it all at once. 

And that's just how you can look video and trade shows. Yes, they function well enough on their own, but put them together and you have something that is even tastier. So how do you do it?

The most successful combined video and trade show strategy should be broken down in a linear timeline: before, during and after the trade show. Read on to learn how.

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It seems like we blinked and another fruitful, exciting year at Quintain flashed before our eyes - and as we shared in the past, we had a lot to be thankful for in 2016. However, as we look ahead to 2017, we find ourselves prepping for the embrace of new ideas, strategies and opportunies.

(And we all know the best way to figure out where you want to go is to first reflect on where you've been.)

So, before we say goodbye to this year, we're taking this moment to share with you what our professional resolutions are for ourselves, as well as our advice to others looking to make the most of their upcoming marketing and sales goals in the coming year. Enjoy! 

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When it comes to creating video content, many people assume the only purpose is to support their marketing strategy. However, great video content is no longer exclusive to only the marketer’s toolbox. The truth is, video can aid both your marketing and sales goals.

By generating video content that spurs engagement, promotes personalization and meets the needs of prospects, you can supercharge your sales process. Try keeping up with today’s ultra-informed buyer by utilizing these video tips to leverage your sales cycle.

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

A few weeks ago, my whole company and I attended one of the largest inbound marketing conferences of the year. I had looked forward to attending this conference for months leading up to it - and not just because it was hosted in one of my all time favorite cities, Boston - but because I’ve had the privilege of attending this conference for the last four years and knew first hand how truly amazing it was.

However, this year was a little different for me. This year, I was assigned with the task of capturing video content throughout the event. I absolutely love video and was super excited to do it.

The conference occurred a few weeks ago, and in the aftermath, there were many things I learned and experienced -- some good, some not so good. So my goal for this post is to teach others how to capture great video content during their next conference based on my own personal experience.

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If you've been on Facebook any time in the past six months, you've probably seen a new feature they've been promoting rather aggressively: Facebook Live, a live-streaming video option available for both individuals and brands, alike. (In fact, the social networking giant wants you to use this functionality so badly, they've even begun running television ads for it.)

Even though Facebook is making a big splash with live-streaming, it's not a new concept. Thanks to Facebook, however, it's now being viewed much more relevant and easy to deploy as a native content type, enabling immediate broadcasting and engagement opportunities, with the click of a single button - no muss, no fuss. 

But why is live-streaming worth the effort? And how do you get started?

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Explainer videos are a perfect way to teach, inform, inspire and familiarize potential customers with your business, but do you know all the other great ways to use these videos to your advantage?

Today, I'm going to tell you how. 

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I’m not going to lie. At first, I was skeptical about the true benefits of video marketing.

Sure, I love watching videos as much as the average person and am the first to admit that seeing Taylor Swift eat it on a treadmill while rapping Drake (#gymflow) was exceptionally entertaining.

Did I realize this was a direct marketing ploy from Apple Music? Yes. But did I actually stop and think how powerful their use of video in their marketing strategy was?

Well, not quite.

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