Did you know that 61 percent of businesses currently use video as a marketing tool, according to Wyzowl?

That means twice as many of your competitors are using video in their marketing as those who aren't. Why? It’s simple, really. Video marketing is one of the most powerful marketing tools at your disposal, allowing businesses to provide a personal face and voice connection while demonstrating the features of their product or service.

Unfortunately, people often associate creating a professional B2B video with costing an arm and a leg. That same Wyzowl study also says that 15 percent of businesses say they don't use video because it's too expensive. While some types of videos can carry a hefty price tag, leveraging video as part of your marketing arsenal isn’t always just for big businesses or big budgets.

Let’s take a look at a few ways for businesses of all sizes to take advantage of video marketing without breaking the bank.

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If you've been on Facebook any time in the past six months, you've probably seen a new feature they've been promoting rather aggressively: Facebook Live, a live-streaming video option available for both individuals and brands, alike. (In fact, the social networking giant wants you to use this functionality so badly, they've even begun running television ads for it.)

Even though Facebook is making a big splash with live-streaming, it's not a new concept. Thanks to Facebook, however, it's now being viewed much more relevant and easy to deploy as a native content type, enabling immediate broadcasting and engagement opportunities, with the click of a single button - no muss, no fuss. 

But why is live-streaming worth the effort? And how do you get started?

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What Inspired This Episode?

It seems like no matter where you turn, everyone is talking about video marketing. Heck, we are, too. But even with all of the stats floating around out there that make video marketing sound like a great idea for businesses and organizations, people are still hesitant to put their strategies (and their money) behind it.

So in this very entertaining episode, we invited Quintain President and Creative Director John Booth into the Creator's Block studio to help us answer this question: Is video marketing really that big of a deal?

And as an extension of that, are the results measurable enough to compel business owners and marketers to leverage video in their own marketing strategies?

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The Guide to Creating Mind Blowing Content

Let's face it, there is a lot of content out there. How do you get yours to stand out? Simple, make it mind blowing.

42 pages full of ideas for creating awesome content that converts visitors into leads and leads into customers!

Video and marketing go together like milk and cookies, peanut butter and jelly, salt and pepper, Bonnie and Clyde... you get the picture. One is just better when it is paired with the other.

Unfortunately, video is often treated like an afterthought or considered unattainable by many companies drafting up their yearly marketing strategy. This is in spite of the fact that there are tons of articles out there stating how powerful of a tool it is.

So instead of trying to bog you down with more weighted prose espousing the virtues of video marketing, I've decided to take a different (and more direct) approach.

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