What Inspired This Episode?
We are back in our Saturday morning routine this week, and I don’t think either of us could be more happy about it.
But while I was away (sorry Liz!), Google announced a major algorithm change. You may remember the last major algorithm announcement Google made last spring. It fully confirmed everything we had been preaching about mobile-friendly websites. Marketers dubbed it "Mobilegeddon," and the phrase really stuck. It stuck so much, that this latest announcement is following in its footsteps and is aptly named Mobilegeddon 2, except this time the focus is on pop-ups.
So, why should you care?
Google has only announced an algorithm change once before (the aforementioned instance last spring), so the fact that they just did it again is a huge deal that absolutely anyone with a website should be paying attention to. Google wants you to care about your users more. That’s the bottom line. Google primarily exists to get users the most relevant information they need, when they need it. In the last couple of years, this has meant more than just having the best content on the web, it’s shifted into also providing the best experience on the web.
In this episode, Liz and I break down this announcement from Google and really dig into why it matters. Since it does have such a heavy emphasis on user experience, we talk a lot about what works and what doesn’t in terms of website functionality. We also get into where Google (the grand master of the web) should simply butt out.